- Report
The future of bleisure travel in APAC
Uncover the secrets to the rising trend of bleisure travel in APAC. Our report reveals traveler profiles, accommodation preferences, leisure activities, and top destinations. Learn how to cater to the growing bleisure market and boost your business.
4 months ago - Article
Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
Here’s how ad awareness, consumer chatter and consideration of Cathay Pacific changed in recent weeks.
4 months ago - Article
Japan is the most popular destination among Singaporeans aspiring to be digital nomads
More than a third of Singaporeans say they have been digital nomads at least once in their lives
5 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
5 months ago - Article
Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
How does consumer impression of flag carrier SIA versus other major airlines compare in the immediate aftermath?
6 months ago - Report
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
7 months ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
8 months ago - Article
Singapore Airlines and Shangri- La top YouGov 2024 Women’s Rankings in the travel category
The rankings reveal the most positively perceived brands among female customers in Singapore
9 months ago - Article
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
10 months ago - Article
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
11 months ago - Article
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 months ago - Article
Hotel loyalty programs: What perks guests most want – free breakfast or room upgrades?
Research insights that all hotels should know about running successful customer loyalty reward programs
12 months ago - Article
Airline loyalty programs: What perks most attract Singaporeans & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running successful customer loyalty reward programs
12 months ago - Article
Which payment methods are Singapore travellers most likely to use when travelling abroad?
How are Singaporeans most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
about 1 year ago - Article
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year ago - Article
Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
Have their recent voucher campaigns raised Gojek customers’ consideration of Deliveroo – over Foodpanda & GrabFood?
about 1 year ago - Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
about 1 year ago - Article
Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
What percentage of the world’s most powerful passport holders are planning to travel in the next 12 months?
over 1 year ago - Article
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year ago - Article
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
over 1 year ago