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Singapore’s Advertisers of the Month (July 2023)
Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.
about 1 month agoArticle
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
How has consumer perceptions of the telco changed over the period?
about 2 months agoArticle
A third of Singapore residents are already on Threads or intend to join the app soon
YouGov's latest research reveals Singapore residents' attitudes towards the new social media platform
about 2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Charting Singapore’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?
2 months agoArticle
Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
What traits distinguish pawrents from the typical consumer in Singapore?
3 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Singapore consumers find chatbots most useful in buying travel & hotel services online
YouGov's new research reveals if consumers find chatbots useful in shopping online
5 months agoArticle
TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?
5 months agoArticle
Singapore's Advertisers of the Month (Feb 2023): Samsung flies high with latest flagship phones
Data from YouGov BrandIndex shows that awareness of Samsung’s ads rose by almost seven percentage points between January and February.
6 months agoArticle
APAC Biggest Brand Movers – January 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
7 months agoArticle
Singapore’s Most Talked-About Brands: January 2023
Which brands in Singapore saw the largest spike in consumers who are talking about them in January 2023?
7 months agoArticle
What distinguishes online-first shoppers from the average consumer in APAC?
What traits do online-first shoppers in APAC share?
7 months agoArticle
Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.
8 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
Charles & Keith’s luxury controversy – How has its recent actions reshaped consumer perceptions?
How has the controversy over Charles & Keith’s luxury status – and its recent actions – impacted the brand?
8 months agoArticle
Data privacy & sustainability see increase in importance among electronics shoppers in S'pore
Brands are met with a further challenge of the perceived higher cost of sustainability, as majority think environmentally products are more expensive
8 months ago