- Article
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
How has customer satisfaction and consumer consideration of ShopBack in Singapore changed since its BNPL service ended?
5 days ago - Report
APAC Biggest Brand Movers – March 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
11 days ago - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
23 days ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
30 days ago - Article
Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?
about 1 month ago - Article
Singapore’s Advertisers of the Month (January 2024)
Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.
3 months ago - Article
DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
How do leading payment service providers in Singapore compare in their brand health over the recent year?
3 months ago - Article
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
4 months ago - Article
Singaporeans are fifth most likely in the world to want to use an all-in-one super app
More than six in ten Singaporeans would like to use an all-in-one super app
4 months ago - Article
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
How willing are APAC residents to receiving healthcare services from an artificial intelligence or robots?
5 months ago - Article
Which payment methods are Singapore travellers most likely to use when travelling abroad?
How are Singaporeans most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
6 months ago - Article
OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and other OTT platforms in Singapore?
6 months ago - Article
Bank phishing scams are most common among GenZ in Singapore
Singaporeans view the new framework for phishing scams positively and think it will make all parties more accountable
6 months ago - Article
What impact has the recent string of DBS service disruptions had on the bank’s brand?
Following a digital banking outage and disruptions to mobile payment services, how has public perception towards DBS changed?
6 months ago - Article
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
6 months ago - Article
Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
Have their recent voucher campaigns raised Gojek customers’ consideration of Deliveroo – over Foodpanda & GrabFood?
6 months ago - Article
SHEIN may soon sell clothes from Forever 21: but how likely are customers to buy?
How likely are shoppers on SHEIN to buy Forever 21 apparel – and be concerned about environmental sustainability?
7 months ago - Article
Singapore’s Advertisers of the Month (July 2023)
Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.
9 months ago