Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

How has consumer perceptions of the telco changed over the period?

YouGov's latest research reveals Singapore residents' attitudes towards the new social media platform

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?

What traits distinguish pawrents from the typical consumer in Singapore?

Here’s what troubles most consumers in APAC.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

YouGov's new research reveals if consumers find chatbots useful in shopping online

How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?

Data from YouGov BrandIndex shows that awareness of Samsung’s ads rose by almost seven percentage points between January and February.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Which brands in Singapore saw the largest spike in consumers who are talking about them in January 2023?

What traits do online-first shoppers in APAC share?

Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.

In 2023, this is what denizens of APAC most want to achieve.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

How has the controversy over Charles & Keith’s luxury status – and its recent actions – impacted the brand?

Brands are met with a further challenge of the perceived higher cost of sustainability, as majority think environmentally products are more expensive