Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?

In 2023, this is what denizens of APAC most want to achieve.

Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?

Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.

How open are consumers to entering into a 3D virtual world to socialise, work, and shop?

Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

YouGov releases its first Biggest Brand Movers for APAC markets.

Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore

YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.

YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeans

YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.

Young males between 18-34 are the most likely to follow gaming personalities

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

Thais, Britons and Danes are the most willing to take the vaccine

The Obamas are the world’s most admired man and woman