And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?

What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?

How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?

What are the most popular sleep hacks that consumers in different markets globally use to get better rest?

How many hours of sleep do most people get in a typical night – and how does this vary globally?

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?

In 2023, this is what denizens of APAC most want to achieve.

Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?

Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.

How open are consumers to entering into a 3D virtual world to socialise, work, and shop?

Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

YouGov releases its first Biggest Brand Movers for APAC markets.

Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore