Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.9 months ago
TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?10 months ago
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.about 1 year ago
Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?over 1 year ago
Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?over 1 year ago
StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?over 1 year ago
Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.over 1 year ago
How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?almost 2 years ago
What destinations do women in APAC want to visit for their next holiday?
Ladies in APAC are looking to visit these places for their next holiday: top destinations rankedalmost 2 years ago
YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.about 2 years ago
Is APAC’s travel outlook for 2022 still gloomy?
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.about 2 years ago
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.about 2 years ago
The Obamas remain Singaporeans’ most admired public figures
Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singaporeabout 2 years ago
Singaporeans don't mind automation in their homes but prefer humans for medical consultation
YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.about 2 years ago
Singapore Airlines tops YouGov’s 2021 Best Brand Rankings in Singapore
YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeansover 2 years ago
Best Brand Rankings 2021 Singapore
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.over 2 years ago
Asian markets have the highest gaming influencer following across the globe
Young males between 18-34 are the most likely to follow gaming personalitiesover 2 years ago
Best Buzz Rankings 2020 Singapore
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.about 3 years ago
International study: How many people will take the COVID vaccine?
Thais, Britons and Danes are the most willing to take the vaccineabout 3 years ago
World’s most admired 2020
The Obamas are the world’s most admired man and womanover 3 years ago