Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
29 days agoArticle
Singapore’s Advertisers of the Month (July 2023)
Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.
about 1 month agoArticle
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.
about 1 month agoArticle
StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
How has consumer perceptions of the telco changed over the period?
about 2 months agoArticle
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
about 2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Charting Singapore’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?
2 months agoArticle
Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
What traits distinguish pawrents from the typical consumer in Singapore?
3 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
Two in five consumers in Singapore report decrease in disposable income in the past 12 months
Spend on alcohol and toys/books is likely to be impacted the most in the next 12 months
3 months agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
4 months agoArticle
McDonald’s tops YouGov’s 2023 QSR Rankings in Singapore
YouGov's new rankings reveal the brands most considered by consumers across APAC
5 months agoArticle
TADA and foodpanda tie up: a winning match or long shot?
Does the partnership between foodpanda and TADA make strategic sense in terms of each platform’s user profile in Singapore?
5 months agoArticle
Singapore’s luxury shoppers: products & brands most want to buy in 2023
What luxury goods and which brands do Singapore’s consumers plan to buy in 2023, and what factors do they consider before making a purchase?
5 months agoArticle
TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?
5 months agoArticle
Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
Travel to hometown or domestic locations is also likely during this period
5 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
Do APAC’s consumers feel that their housing costs have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
Do APAC’s consumers feel that their home energy bills have risen significantly over the past few months?
6 months ago