Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.about 1 month ago
Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
What traits distinguish pawrents from the typical consumer in Singapore?3 months ago
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.3 months ago
Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
Travel to hometown or domestic locations is also likely during this period5 months ago
IWD 2023: Do women in APAC think life has gotten better & will get better for the next generation?
Do women in APAC think life has gotten better & will get better for the next generation?7 months ago
Singapore: do households expect finances to improve or worsen in 2023?
Which employment sectors in Singapore are respondents most bullish – and bearish – about their future household finances?7 months ago
Singapore’s Most Talked-About Brands: January 2023
Which brands in Singapore saw the largest spike in consumers who are talking about them in January 2023?7 months ago
How are Singaporeans planning to spend Valentine’s in 2023?
How many are planning to celebrate with a romantic partner – and with what kind of activities and gifts?7 months ago
Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.8 months ago
Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration8 months ago
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.8 months ago
New Year of the Rabbit: are attitudes towards meat-eating and plant-based substitutes changing?
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?8 months ago
Global Best Brand Rankings 2022: Singapore
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.10 months ago
How brand conscious are consumers in Southeast Asia?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?12 months ago
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?about 1 year ago
S’pore adults intend to always mask up on private transport and at airports
Despite lifting of mandate, people are still uncomfortable without masks in certain placesabout 1 year ago
What do Singaporeans intend to do this National Day? Watch the parade online and stay home
One in three also say Singaporeans are becoming less patrioticabout 1 year ago
Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?about 1 year ago
Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasionover 1 year ago
Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?over 1 year ago