What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.

What traits distinguish pawrents from the typical consumer in Singapore?

Here’s what troubles most consumers in APAC.

Travel to hometown or domestic locations is also likely during this period

Do women in APAC think life has gotten better & will get better for the next generation?

Which employment sectors in Singapore are respondents most bullish – and bearish – about their future household finances?

Which brands in Singapore saw the largest spike in consumers who are talking about them in January 2023?

How many are planning to celebrate with a romantic partner – and with what kind of activities and gifts?

Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.

Across the world, people have a cynical view of the celebration

In 2023, this is what denizens of APAC most want to achieve.

What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?

Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

Despite lifting of mandate, people are still uncomfortable without masks in certain places

One in three also say Singaporeans are becoming less patriotic

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion

In which markets do consumers most and least prefer buying food produced in their own country?