What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?

How often consumers buy locally sourced food, why some prefer it and others imported, what will encourage more to buy local?

From wills to LPAs, to insurance and endowment policies, how common is end-of-life planning in Singapore?

How aware and comfortable are Singaporeans with living funerals: celebrating one’s life with loved ones before passing on?

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?

What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?

What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?

How often do Singaporeans think greenwashing occurs – and how do they react to brands who are found to have done so?

How does sustainability compare with other purchase considerations of Singaporeans who are shopping for fashion products?

What percentage of Singaporeans have purchased sustainable fashion products before – and what’s deterring those who haven’t?

Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.

What influences Singaporeans’ food choices and diet type – and which cuisines are most popular?

What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.

What traits distinguish pawrents from the typical consumer in Singapore?

Here’s what troubles most consumers in APAC.

Travel to hometown or domestic locations is also likely during this period

Do women in APAC think life has gotten better & will get better for the next generation?

Which employment sectors in Singapore are respondents most bullish – and bearish – about their future household finances?

Which brands in Singapore saw the largest spike in consumers who are talking about them in January 2023?