- Report
YouGov mobile gadget buzz rankings 2024
Our latest ranking report delves into the mobile gadget landscape in Singapore, Indonesia, Malaysia, and Thailand, analyzing buzz scores to gauge consumer perceptions.
about 1 month ago - Report
The future of bleisure travel in APAC
Uncover the secrets to the rising trend of bleisure travel in APAC. Our report reveals traveler profiles, accommodation preferences, leisure activities, and top destinations. Learn how to cater to the growing bleisure market and boost your business.
2 months ago - Report
A look at Singapore’s growing running community
Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.
2 months ago - Report
Beyond the feed: SG social media report 2024
This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.
2 months ago - Article
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
2 months ago - Article
Dior to launch menswear collection with Hamilton: How popular is F1 with luxury fashion shoppers?
How popular is F1 auto racing with luxury shoppers – and which brands would F1 followers most consider buying from?
2 months ago - Article
Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
Dive into Singapore’s most popular coffee chains, and how consumption patterns are changing as bean prices grow.
3 months ago - Article
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
YouGov Survey reveals the most popular platforms among Singaporeans
3 months ago - Article
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
YouGov data unveils how people plan on following the Paris 2024 Olympics
3 months ago - Article
Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
Here’s how ad awareness, consumer chatter and consideration of Cathay Pacific changed in recent weeks.
3 months ago - Article
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
3 months ago - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
3 months ago - Article
ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?
Do most fashion retail shoppers in markets ZALORA is rolling their AI customer agent out like interacting with chatbots?
3 months ago - Article
Japan is the most popular destination among Singaporeans aspiring to be digital nomads
More than a third of Singaporeans say they have been digital nomads at least once in their lives
3 months ago - Article
Local vs Imported food: Which do most consumers in Singapore prefer and why?
How often consumers buy locally sourced food, why some prefer it and others imported, what will encourage more to buy local?
4 months ago - Report
Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.
4 months ago - Article
Customer reward programs: what benefits are most attractive to consumers in Singapore?
What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?
4 months ago - Article
Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?
4 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
4 months ago - Article
Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
How does consumer impression of flag carrier SIA versus other major airlines compare in the immediate aftermath?
4 months ago