Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
29 days agoArticle
Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
What percentage of the world’s most powerful passport holders are planning to travel in the next 12 months?
about 2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
4 months agoArticle
Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
Travel to hometown or domestic locations is also likely during this period
5 months agoArticle
More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers
6 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
Singapore’s Most Talked-About Brands: December 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in December?
8 months agoArticle
Singapore Airlines tops YouGov’s 2022 Best Brand Rankings for fifth year running
YouGov’s latest rankings reveal the brands with the best brand health, according to residents
10 months agoArticle
Booking.com tops YouGov’s travel brand rankings in S’pore
YouGov’s latest rankings reveal the most considered brands among responsible travellers
12 months agoArticle
APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 months agoArticle
Responsible travellers in S’pore most want to travel to Japan: YouGov report
YouGov's latest travel rankings offer a benchmark for brands and destinations to evaluate their positions in the context of sustainable travel
about 1 year agoArticle
Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
about 1 year agoArticle
APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
about 1 year agoArticle
Four in ten Gen Zs use social media to plan a vacation
Recommendations from friends and family another top resource, although more popular among those above 25
about 1 year agoReport
APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
about 1 year agoArticle
Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
over 1 year ago