Article
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
New Year of the Rabbit: are attitudes towards meat-eating and plant-based substitutes changing?
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?
8 months agoArticle
Three in ten S’pore adults say stigmas around mental illnesses are declining
A majority also think it is important for people to talk about mental health
12 months agoArticle
Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
about 1 year agoArticle
S’pore adults intend to always mask up on private transport and at airports
Despite lifting of mandate, people are still uncomfortable without masks in certain places
about 1 year agoArticle
APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoReport
APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year agoArticle
Nine in ten S’pore adults still wear a mask outdoors, despite no longer being mandated to
Protecting oneself from germs and the convenience of continuing to wear a mask when moving between indoor and outdoor spaces cited as most popular reasons for doing so
over 1 year agoArticle
APAC Biggest Brand Movers – March 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year agoArticle
Six in ten Singapore residents say the pandemic has adversely impacted mental health
Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact
over 1 year agoArticle
Singaporeans would like to sleep for at least seven hours but only a quarter have that routine
Fewer than one-fifth have an uninterrupted sleep
over 1 year agoArticle
YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
over 1 year agoArticle
Singapore: Biggest Brand Movers – December 2021
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
over 1 year agoArticle
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
over 1 year agoArticle
Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
over 1 year agoArticle
Best Brand Rankings 2021 Singapore
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
almost 2 years agoArticle
Singaporeans increasingly pessimistic following Phase 2 restrictions
With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions have changed since the start of the pandemic.
over 2 years agoArticle
International study: How many people will take the COVID vaccine?
Thais, Britons and Danes are the most willing to take the vaccine
over 2 years ago