Here’s what troubles most consumers in APAC.

In 2023, this is what denizens of APAC most want to achieve.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?

A majority also think it is important for people to talk about mental health

How interested are consumers in health and fitness technologies across APAC?

Despite lifting of mandate, people are still uncomfortable without masks in certain places

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Protecting oneself from germs and the convenience of continuing to wear a mask when moving between indoor and outdoor spaces cited as most popular reasons for doing so

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact

Fewer than one-fifth have an uninterrupted sleep

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.

YouGov releases its first Biggest Brand Movers for APAC markets.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.

With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions have changed since the start of the pandemic.

Thais, Britons and Danes are the most willing to take the vaccine