Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
29 days agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoReport
APAC gamers lead the globe on most time spent gaming per week: YouGov
The region also reports a high number of weekly smartphone gamers in various markets
6 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
12 months agoArticle
Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
about 1 year agoArticle
Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
over 1 year agoArticle
Four in ten S’pore millennials say they would live in athleisure if they could
Millennials also more likely than the general population to wear the product category outside of workout settings
over 1 year agoArticle
More than a third of Singapore residents think Thailand will top the SEA Games medal tally
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
over 1 year agoArticle
Mums in S'pore more likely to wear athleisure than the overall female population
They are also more likely to consider functionality and brand name in their purchase decision
over 1 year agoArticle
GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
over 1 year agoArticle
YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
over 1 year agoArticle
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
over 1 year agoArticle
Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
over 1 year agoArticle
Best Brand Rankings 2021 Singapore
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
almost 2 years agoReport
APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness and healthcare industry practitioners. In view of this, YouGov looked into the living habits of consumers across Asia Pacific. We examined their health concerns, healthcare practices, exercise and diet patterns, aiming to help the fitness and healthcare industry practitioners better understand the growing market potential.
over 4 years agoArticle
APAC respondents would most like to see new Formula 1 race in Hong Kong
New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1
over 6 years agoArticle
The people's champion: Lionel Messi is 'the best footballer in the world'
A new global poll of 18,000 people in 17 countries confirms that Lionel Messi is seen by fans as the best footballer in the world Messi topped the list in 15 of the 17 countries polled, with 2nd place Cristiano Ronaldo managing to come top in Australia and Thailand. Messi's ...
almost 8 years agoArticle
Asian Football Fans
Football games is capturing people's attention around the world,especially for football fans who are following and supporting their favorite leagues such as Manchester United and Liverpool year by year. In Asia, how do football fans perceive on football events? And how do they rank domestic and foreign football teams ? Recently, YouGov surveyed residents from across Asia-Pacific region about perception and behavior of football fans
almost 8 years agoArticle
Ashes 2015: After heavy Cardiff defeat, Australian fans remain upbeat
Australia’s optimism has tempered only slightly, and most fans continue to believe their side will win the series overall
about 8 years ago