- Report
A look at Singapore’s growing running community
Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.
4 months ago - Article
Dior to launch menswear collection with Hamilton: How popular is F1 with luxury fashion shoppers?
How popular is F1 auto racing with luxury shoppers – and which brands would F1 followers most consider buying from?
4 months ago - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
5 months ago - Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
over 1 year ago - Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
over 1 year ago - Report
APAC gamers lead the globe on most time spent gaming per week: YouGov
The region also reports a high number of weekly smartphone gamers in various markets
over 1 year ago - Article
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
almost 2 years ago - Article
Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
about 2 years ago - Article
Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
about 2 years ago - Article
Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
over 2 years ago - Article
Four in ten S’pore millennials say they would live in athleisure if they could
Millennials also more likely than the general population to wear the product category outside of workout settings
over 2 years ago - Article
More than a third of Singapore residents think Thailand will top the SEA Games medal tally
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
over 2 years ago - Article
Mums in S'pore more likely to wear athleisure than the overall female population
They are also more likely to consider functionality and brand name in their purchase decision
over 2 years ago - Article
GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
almost 3 years ago - Article
YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.
almost 3 years ago - Article
APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
almost 3 years ago - Article
Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
almost 3 years ago - Article
Best Brand Rankings 2021 Singapore
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
about 3 years ago - Report
APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness and healthcare industry practitioners. In view of this, YouGov looked into the living habits of consumers across Asia Pacific. We examined their health concerns, healthcare practices, exercise and diet patterns, aiming to help the fitness and healthcare industry practitioners better understand the growing market potential.
over 5 years ago - Article
APAC respondents would most like to see new Formula 1 race in Hong Kong
New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1
almost 8 years ago