Article
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
about 2 months agoArticle
How likely is the rental issue in Singapore to impact the voting decision of people?
YouGov's latest research reveals the challenges residents are facing when renting a home in Singapore
2 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
McDonald’s tops YouGov’s 2023 QSR Rankings in Singapore
YouGov's new rankings reveal the brands most considered by consumers across APAC
5 months agoArticle
Singapore consumers find chatbots most useful in buying travel & hotel services online
YouGov's new research reveals if consumers find chatbots useful in shopping online
5 months agoReport
APAC gamers lead the globe on most time spent gaming per week: YouGov
The region also reports a high number of weekly smartphone gamers in various markets
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on housing costs?
Do APAC’s consumers feel that their housing costs have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on energy bills?
Do APAC’s consumers feel that their home energy bills have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on health & pharmaceutical items?
Do APAC’s consumers feel that prices of health & pharmaceutical items have risen significantly over the past few months?
6 months agoArticle
How intensely are APAC’s consumers feeling the impact of inflation on grocery prices?
Do APAC’s consumers feel that prices of groceries have risen significantly over the past few months?
6 months agoArticle
More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers
6 months agoArticle
Singapore: do households expect finances to improve or worsen in 2023?
Which employment sectors in Singapore are respondents most bullish – and bearish – about their future household finances?
7 months agoArticle
APAC Biggest Brand Movers – January 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
7 months agoArticle
Maggi and Dettol rated most-considered FMCG brands in Singapore
YouGov’s latest rankings report reveals the most considered food, beverage, and personal care brands around the world
7 months agoArticle
How are Singaporeans planning to spend Valentine’s in 2023?
How many are planning to celebrate with a romantic partner – and with what kind of activities and gifts?
7 months agoArticle
Two in five S’pore adults report decrease in disposable income, also expect decline in next year
Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by future proofing and money management
8 months agoArticle
Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.
8 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
New Year of the Rabbit: are attitudes towards meat-eating and plant-based substitutes changing?
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?
8 months agoArticle
A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
9 months ago