What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?

YouGov's latest research reveals the challenges residents are facing when renting a home in Singapore

Here’s what troubles most consumers in APAC.

YouGov's new rankings reveal the brands most considered by consumers across APAC

YouGov's new research reveals if consumers find chatbots useful in shopping online

​The region also reports a high number of weekly smartphone gamers in various markets 

Do APAC’s consumers feel that their housing costs have risen significantly over the past few months?

Do APAC’s consumers feel that their home energy bills have risen significantly over the past few months?

Do APAC’s consumers feel that prices of health & pharmaceutical items have risen significantly over the past few months?

Do APAC’s consumers feel that prices of groceries have risen significantly over the past few months?

YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers

Which employment sectors in Singapore are respondents most bullish – and bearish – about their future household finances?

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

YouGov’s latest rankings report reveals the most considered food, beverage, and personal care brands around the world

How many are planning to celebrate with a romantic partner – and with what kind of activities and gifts?

Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by future proofing and money management

Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.

In 2023, this is what denizens of APAC most want to achieve.

What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?

Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks