- Article
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
YouGov Survey reveals the most popular platforms among Singaporeans
3 months ago - Article
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
YouGov data unveils how people plan on following the Paris 2024 Olympics
3 months ago - Article
Customer reward programs: what benefits are most attractive to consumers in Singapore?
What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?
4 months ago - Article
Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?
4 months ago - Article
A majority of Singaporeans who have seen Baby reindeer believe Richard Gadd's story
Overall, one in six Singaporeans have seen the show, with GenZ being the most avid watchers
4 months ago - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
5 months ago - Article
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
Younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate occasion
5 months ago - Article
Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?
7 months ago - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
7 months ago - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
7 months ago - Article
What are the top sleep hacks people around the world use to get better rest?
What are the most popular sleep hacks that consumers in different markets globally use to get better rest?
7 months ago - Article
How long do most people sleep globally – and which regions feel most sleep deprived?
How many hours of sleep do most people get in a typical night – and how does this vary globally?
7 months ago - Article
Trust Bank and NTUC Income top YouGov 2024 Women’s Rankings in the Finance category
The rankings reveal the most positively perceived brands among female customers in Singapore
7 months ago - Article
DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
How do leading payment service providers in Singapore compare in their brand health over the recent year?
9 months ago - Article
NTUC Income and Great Eastern top YouGov’s brand equity ranking of insurers in Singapore across 2023
How do leading players in Singapore’s insurance sector compare in their brand health over the recent year?
9 months ago - Article
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
9 months ago - Article
YouGov acquires CPS GfK
YouGov acquires CPS GfK, powering a dynamic new way for businesses to understand what the world thinks, wants, and buys
9 months ago - Article
Which payment methods are Singapore travellers most likely to use when travelling abroad?
How are Singaporeans most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
11 months ago - Article
What impact has the recent string of DBS service disruptions had on the bank’s brand?
Following a digital banking outage and disruptions to mobile payment services, how has public perception towards DBS changed?
12 months ago - Article
YouGov Prize Draw on Behalf of ANEXT Bank
YouGov Singapore Pte. Ltd. will be conducting a lucky draw for individuals who have participated in a qualitative brand health study.
12 months ago