One in eight Singaporeans are ‘very worried’ about getting Covid
Washing hands regularly is the most common precaution among all the generations, notably higher among GenX and Baby Boomersabout 1 month ago
Young Singaporeans more likely to say they are ready for an ethnic minority Prime Minister
YouGov's new survey reveals Singaporeans attitudes towards the future of politics in Singapore5 months ago
Singapore Polls: Public Polling Methodology Statements
YouGov will publish Methodology Statements which will include full question wording, weighting information, the margin of error associated with the effective sample size for the research, and the method in which respondents were recruited.6 months ago
Singaporeans prioritise integrity as the most important attribute of a President
YouGov's latest poll reveals the expectations of people from their President6 months ago
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.8 months ago
TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?10 months ago
IWD 2023: Do women in APAC think life has gotten better & will get better for the next generation?
Do women in APAC think life has gotten better & will get better for the next generation?12 months ago
Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.about 1 year ago
New Year of the Rabbit: are attitudes towards meat-eating and plant-based substitutes changing?
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?about 1 year ago
Majority of Singaporeans positive about country and government performance: YouGov
Cost of living and housing affordability emerged as the areas which citizens would like the government to place greater focus onabout 1 year ago
Three in ten S’pore adults say stigmas around mental illnesses are declining
A majority also think it is important for people to talk about mental healthover 1 year ago
Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the mostover 1 year ago
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?over 1 year ago
S’pore adults intend to always mask up on private transport and at airports
Despite lifting of mandate, people are still uncomfortable without masks in certain placesover 1 year ago
Majority of Singaporeans feel positively about PM Lee’s National Day Rally speech
Economic challenges, removal of the compulsory mask mandate, and repeal of Section 377A were also found to be top issues among votersover 1 year ago
What do Singaporeans intend to do this National Day? Watch the parade online and stay home
One in three also say Singaporeans are becoming less patrioticover 1 year ago
Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?over 1 year ago
S’pore citizens want more aid beyond the government’s inflation relief package
With almost all respondents saying costs of living have increased over the past year, demand for greater support signals citizens could be feeling pressure of rising costsover 1 year ago
S'pore residents anticipate their cost of living to increase, plan to cut non-essential spending
A majority of residents are not hopeful about their future financial situation and expect it to remain the same or get worse in the next 12 monthsover 1 year ago
Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketersover 1 year ago