YouGov's new survey reveals Singaporeans attitudes towards the future of politics in Singapore

YouGov will publish Methodology Statements which will include full question wording, weighting information, the margin of error associated with the effective sample size for the research, and the method in which respondents were recruited.

YouGov's latest poll reveals the expectations of people from their President

Here’s what troubles most consumers in APAC.

How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?

Do women in APAC think life has gotten better & will get better for the next generation?

Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.

What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?

Cost of living and housing affordability emerged as the areas which citizens would like the government to place greater focus on

A majority also think it is important for people to talk about mental health

Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most

Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

Despite lifting of mandate, people are still uncomfortable without masks in certain places

Economic challenges, removal of the compulsory mask mandate, and repeal of Section 377A were also found to be top issues among voters

One in three also say Singaporeans are becoming less patriotic

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

With almost all respondents saying costs of living have increased over the past year, demand for greater support signals citizens could be feeling pressure of rising costs

A majority of residents are not hopeful about their future financial situation and expect it to remain the same or get worse in the next 12 months

YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers

Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion