One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
Almost three in ten intend to celebrate the festival of love this year11 days ago
Singapore’s Advertisers of the Month (January 2024)
Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.16 days ago
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?17 days ago
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?17 days ago
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?17 days ago
Green chic or Greenwashing – do most Singaporeans trust fashion brands’ sustainability claims?
How often do Singaporeans think greenwashing occurs – and how do they react to brands who are found to have done so?25 days ago
How much does environmental sustainability influence Singapore’s fashion choices?
How does sustainability compare with other purchase considerations of Singaporeans who are shopping for fashion products?25 days ago
Sustainable fashion in Singapore: Who’s bought environmentally friendly clothes & why others haven’t
What percentage of Singaporeans have purchased sustainable fashion products before – and what’s deterring those who haven’t?26 days ago
DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
How do leading payment service providers in Singapore compare in their brand health over the recent year?30 days ago
NTUC Income and Great Eastern top YouGov’s brand equity ranking of insurers in Singapore across 2023
How do leading players in Singapore’s insurance sector compare in their brand health over the recent year?30 days ago
One in eight Singaporeans are ‘very worried’ about getting Covid
Washing hands regularly is the most common precaution among all the generations, notably higher among GenX and Baby Boomersabout 1 month ago
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.about 1 month ago
Singapore’s Most Talked-About Brands (December 2023)
Which brands in Singapore saw the largest spike in consumers who are talking about them in December?about 1 month ago
YouGov acquires CPS GfK
YouGov acquires CPS GfK, powering a dynamic new way for businesses to understand what the world thinks, wants, and buysabout 2 months ago
Exploring the profiles of Grab App’s current users in Singapore vs Malaysia
Delve into the unique profiles of Grab's users in Singapore and Malaysia, exploring how their preferences, habits, and even cultural nuances shape their experience with this super app.about 2 months ago
Singaporeans are fifth most likely in the world to want to use an all-in-one super app
More than six in ten Singaporeans would like to use an all-in-one super appabout 2 months ago
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.2 months ago
Fitted for the festivities: Which malls & attractions are exciting Singaporeans most this Christmas?
Which retail and leisure attractions are sparking the most buzz among consumers with their ‘glow-ups’ this festive season?3 months ago
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.3 months ago
Hotel loyalty programs: What perks guests most want – free breakfast or room upgrades?
Research insights that all hotels should know about running successful customer loyalty reward programs3 months ago