Article
Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
Dive into Singapore’s most popular coffee chains, and how consumption patterns are changing as bean prices grow.
about 18 hours agoArticle
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
YouGov Survey reveals the most popular platforms among Singaporeans
2 days agoArticle
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
YouGov data unveils how people plan on following the Paris 2024 Olympics
4 days agoArticle
Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
Here’s how ad awareness, consumer chatter and consideration of Cathay Pacific changed in recent weeks.
9 days agoArticle
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
9 days agoArticle
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
16 days agoArticle
ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?
Do most fashion retail shoppers in markets ZALORA is rolling their AI customer agent out like interacting with chatbots?
23 days agoArticle
Japan is the most popular destination among Singaporeans aspiring to be digital nomads
More than a third of Singaporeans say they have been digital nomads at least once in their lives
27 days agoArticle
Local vs Imported food: Which do most consumers in Singapore prefer and why?
How often consumers buy locally sourced food, why some prefer it and others imported, what will encourage more to buy local?
29 days agoReport
Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.
about 1 month agoArticle
Customer reward programs: what benefits are most attractive to consumers in Singapore?
What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?
about 1 month agoArticle
Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?
about 1 month agoReport
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 month agoArticle
Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
How does consumer impression of flag carrier SIA versus other major airlines compare in the immediate aftermath?
about 2 months agoArticle
Two thirds of Singaporeans are worried about contracting Covid’s new variant FLiRT
Half are likely to take an additional vaccination to combat new variants of Covid 19
about 2 months agoArticle
A majority of Singaporeans who have seen Baby reindeer believe Richard Gadd's story
Overall, one in six Singaporeans have seen the show, with GenZ being the most avid watchers
about 2 months agoArticle
Porsche Roughroads showcase: Which car brands do camping lovers in Singapore find most innovative?
Here are the top 10 most technologically innovative car brands according to camping enthusiasts in Singapore.
2 months agoArticle
Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
From wills to LPAs, to insurance and endowment policies, how common is end-of-life planning in Singapore?
2 months agoArticle
Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
How aware and comfortable are Singaporeans with living funerals: celebrating one’s life with loved ones before passing on?
2 months agoReport
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
2 months ago