Article
Young Singaporeans more likely to say they are ready for an ethnic minority Prime Minister
YouGov's new survey reveals Singaporeans attitudes towards the future of politics in Singapore
9 days agoArticle
Singapore Polls: Public Polling Methodology Statements
YouGov will publish Methodology Statements which will include full question wording, weighting information, the margin of error associated with the effective sample size for the research, and the method in which respondents were recruited.
24 days agoArticle
Singaporeans prioritise integrity as the most important attribute of a President
YouGov's latest poll reveals the expectations of people from their President
24 days agoArticle
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
29 days agoArticle
Singapore’s Advertisers of the Month (July 2023)
Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.
about 1 month agoArticle
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?
What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.
about 1 month agoArticle
Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
What percentage of the world’s most powerful passport holders are planning to travel in the next 12 months?
about 2 months agoArticle
StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
How has consumer perceptions of the telco changed over the period?
about 2 months agoArticle
Can customer loyalty programs help brands in APAC grow their pool of loyal patrons?
What’s the best way brands can reach loyalty program enthusiasts in different APAC markets?
about 2 months agoArticle
A third of Singapore residents are already on Threads or intend to join the app soon
YouGov's latest research reveals Singapore residents' attitudes towards the new social media platform
about 2 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Charting Singapore’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?
2 months agoArticle
How likely is the rental issue in Singapore to impact the voting decision of people?
YouGov's latest research reveals the challenges residents are facing when renting a home in Singapore
2 months agoArticle
Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
What traits distinguish pawrents from the typical consumer in Singapore?
3 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
3 months agoArticle
Two in five consumers in Singapore report decrease in disposable income in the past 12 months
Spend on alcohol and toys/books is likely to be impacted the most in the next 12 months
3 months agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
4 months agoArticle
McDonald’s tops YouGov’s 2023 QSR Rankings in Singapore
YouGov's new rankings reveal the brands most considered by consumers across APAC
5 months ago