Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
29 days agoArticle
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 month agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
4 months agoArticle
Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration
8 months agoArticle
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
8 months agoArticle
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
8 months agoArticle
A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
9 months agoArticle
Most global consumers to stick with current media habits: YouGov report
In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in consumption over the next year
10 months agoArticle
Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
12 months agoArticle
Almost six in ten S’pore adults think online gambling should not be allowed, fourth highest globally
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
about 1 year agoArticle
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
about 1 year agoArticle
What do Singaporeans intend to do this National Day? Watch the parade online and stay home
One in three also say Singaporeans are becoming less patriotic
about 1 year agoArticle
S’pore adults aged 18-24 have greatest intention to increase spending on live entertainment
Streaming services are also set to see most consistent spend among the group
about 1 year agoArticle
StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?
about 1 year agoArticle
Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
over 1 year agoArticle
Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion
over 1 year agoArticle
More than a third of Singapore residents think Thailand will top the SEA Games medal tally
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
over 1 year agoArticle
Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
over 1 year agoArticle
Mums in S'pore more likely to wear athleisure than the overall female population
They are also more likely to consider functionality and brand name in their purchase decision
over 1 year agoArticle
Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised
Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation
over 1 year ago