Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.

This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.

Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?

And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.

Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.

Overall, one in six Singaporeans have seen the show, with GenZ being the most avid watchers

L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?

What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?

This includes Best Picture, with almost one in five backing the Nolan film to win

A fifth say they are all set to attend the Eras Tour in Singapore

Almost three in ten intend to celebrate the festival of love this year

Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.

Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?

What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?

What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?

Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.