- Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
about 1 month ago - Article
Singaporeans back “Oppenheimer” to win 5 of 6 proposed Oscars categories
This includes Best Picture, with almost one in five backing the Nolan film to win
about 2 months ago - Article
Not millennials but GenZ are the biggest fans of Taylor Swift in Singapore: YouGov
A fifth say they are all set to attend the Eras Tour in Singapore
2 months ago - Article
One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
Almost three in ten intend to celebrate the festival of love this year
2 months ago - Article
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
3 months ago - Article
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?
3 months ago - Article
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
3 months ago - Article
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
Fitted for the festivities: Which malls & attractions are exciting Singaporeans most this Christmas?
Which retail and leisure attractions are sparking the most buzz among consumers with their ‘glow-ups’ this festive season?
5 months ago - Article
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
Holiday shopping in Singapore: how consumers find what to buy & how early most start their shopping
How do Singaporeans find holiday shopping and gift ideas – and how far in advance do they start their holiday shopping?
5 months ago - Article
OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and other OTT platforms in Singapore?
6 months ago - Article
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
6 months ago - Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
8 months ago - Article
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
9 months ago - Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
11 months ago - Article
Do people in S’pore see Valentine’s Day as a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration
about 1 year ago - Article
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
about 1 year ago - Article
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year ago - Article
A third of S’pore adults expect to spend less on Christmas because of the rising cost of living
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
over 1 year ago