What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Across the world, people have a cynical view of the celebration

In 2023, this is what denizens of APAC most want to achieve.

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks

In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in consumption over the next year

Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most

YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate

Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?

One in three also say Singaporeans are becoming less patriotic

Streaming services are also set to see most consistent spend among the group

StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?

YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers

Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion

When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

They are also more likely to consider functionality and brand name in their purchase decision

Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation