Report
A look at Singapore’s growing running community
Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.
11 months agoReport
Beyond the feed: SG social media report 2024
This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.
11 months agoArticle
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
12 months agoArticle
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
12 months agoReport
Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.
about 1 year agoReport
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year agoArticle
A majority of Singaporeans who have seen Baby reindeer believe Richard Gadd's story
Overall, one in six Singaporeans have seen the show, with GenZ being the most avid watchers
about 1 year agoReport
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year agoReport
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year agoArticle
Health and Wellness in APAC: Which info sources do consumers most trust?
YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.
about 1 year agoArticle
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
over 1 year agoArticle
Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?
over 1 year agoArticle
Singaporeans back “Oppenheimer” to win 5 of 6 proposed Oscars categories
This includes Best Picture, with almost one in five backing the Nolan film to win
over 1 year agoArticle
Not millennials but GenZ are the biggest fans of Taylor Swift in Singapore: YouGov
A fifth say they are all set to attend the Eras Tour in Singapore
over 1 year agoArticle
One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
Almost three in ten intend to celebrate the festival of love this year
over 1 year agoArticle
Singapore’s Advertisers of the Month (January 2024)
Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.
over 1 year agoArticle
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
over 1 year agoArticle
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?
over 1 year agoArticle
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
over 1 year agoArticle
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
over 1 year ago