- Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
4 months ago - Report
Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.
5 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
5 months ago - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
6 months ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
8 months ago - Article
Singaporeans back “Oppenheimer” to win 5 of 6 proposed Oscars categories
This includes Best Picture, with almost one in five backing the Nolan film to win
8 months ago - Article
Not millennials but GenZ are the biggest fans of Taylor Swift in Singapore: YouGov
A fifth say they are all set to attend the Eras Tour in Singapore
9 months ago - Article
One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
Almost three in ten intend to celebrate the festival of love this year
9 months ago - Article
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
9 months ago - Article
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?
9 months ago - Article
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
9 months ago - Article
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
11 months ago - Article
Fitted for the festivities: Which malls & attractions are exciting Singaporeans most this Christmas?
Which retail and leisure attractions are sparking the most buzz among consumers with their ‘glow-ups’ this festive season?
11 months ago - Article
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 months ago - Article
Holiday shopping in Singapore: how consumers find what to buy & how early most start their shopping
How do Singaporeans find holiday shopping and gift ideas – and how far in advance do they start their holiday shopping?
12 months ago - Article
OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and other OTT platforms in Singapore?
about 1 year ago - Article
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year ago - Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
about 1 year ago - Article
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year ago - Article
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
over 1 year ago