More than six in ten Singaporeans would like to use an all-in-one super app
The promise of the “everything app” is pretty much in the name: instead of using separate apps for payments, ride-hailing, communication, food delivery, and whatever else you might need, you use a single, unified app – removing the hassle of flicking between different things every time you want a specific function, and freeing up space on your phone for memes and dog photos and whatever else.
Latest data from YouGov Surveys shows that 63% of Singaporeans say they would be keen to use an everything app, while 27% said they would not. But the level of interest varies across demographic groups.
Men are more likely than women to prefer such apps (67% vs 59%). Similarly, full-time working individuals (65%) are more likely than part-time and non-working individuals (59% each) to say they would like to use such apps.
Among the different age-groups, 18–24-year-old adults are more likely than others to show an inclination towards such apps.
A global overview shows that across 17 international markets, half of consumers (50%) say they would be keen to use an everything app, with fewer than two in five (37%) saying they would not. But the level of interest varies heavily.
Consumers in Indonesia are most enthusiastic about the idea of a super-app (at 88%), followed by consumers in India (80%), UAE (78%) and Mexico (70%). More than half in Hong Kong (59%) and Spain (55%) also hold a similar positive view.
At the other end of the scale, Danish (27%), American (29%) German (30%), and British (32%) consumers are least likely to say they’d use an everything app.
YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with an approx. sample size of ~18000 respondents conducted in August 2023. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Singapore data is based on a sample of 1001 respondents. Learn more about YouGov Surveys: Serviced.
