Report
YouGov mobile gadget buzz rankings 2024
Our latest ranking report delves into the mobile gadget landscape in Singapore, Indonesia, Malaysia, and Thailand, analyzing buzz scores to gauge consumer perceptions.
10 months agoReport
The future of bleisure travel in APAC
Uncover the secrets to the rising trend of bleisure travel in APAC. Our report reveals traveler profiles, accommodation preferences, leisure activities, and top destinations. Learn how to cater to the growing bleisure market and boost your business.
11 months agoReport
A look at Singapore’s growing running community
Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.
11 months agoReport
Beyond the feed: SG social media report 2024
This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.
11 months agoArticle
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
11 months agoArticle
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
YouGov Survey reveals the most popular platforms among Singaporeans
11 months agoArticle
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates
YouGov data unveils how people plan on following the Paris 2024 Olympics
11 months agoArticle
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
11 months agoArticle
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
12 months agoArticle
Japan is the most popular destination among Singaporeans aspiring to be digital nomads
More than a third of Singaporeans say they have been digital nomads at least once in their lives
12 months agoReport
Stadium surfers: Exploring the profiles of concert goers in Singapore & Indonesia
Are you curious about the concertgoers driving the music scene in Singapore and Indonesia? Our exclusive report dives deep into the demographics, music preferences, travel habits, and purchasing behaviors of these passionate fans.
about 1 year agoReport
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year agoArticle
Two thirds of Singaporeans are worried about contracting Covid’s new variant FLiRT
Half are likely to take an additional vaccination to combat new variants of Covid 19
about 1 year agoArticle
A majority of Singaporeans who have seen Baby reindeer believe Richard Gadd's story
Overall, one in six Singaporeans have seen the show, with GenZ being the most avid watchers
about 1 year agoArticle
Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
From wills to LPAs, to insurance and endowment policies, how common is end-of-life planning in Singapore?
about 1 year agoArticle
Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
How aware and comfortable are Singaporeans with living funerals: celebrating one’s life with loved ones before passing on?
about 1 year agoReport
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year agoArticle
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
Younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate occasion
about 1 year agoArticle
Singaporeans feel hopeful, confident about Lawrence Wong taking over as the PM of Singapore
Most people consider him competent, especially GenZ members of the population
about 1 year agoReport
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
about 1 year ago