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APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
10 days agoArticle
AI in healthcare: Are patients open to medical services powered by artificial intelligence & robots?
How willing are APAC residents to receiving healthcare services from an artificial intelligence or robots?
18 days agoArticle
Which payment methods are Singapore travellers most likely to use when travelling abroad?
How are Singaporeans most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
about 1 month agoArticle
OTT video streaming services in Singapore: how do platforms compare in popularity vs satisfaction?
Disney turns 100: how does its streaming service Disney Plus compare with Netflix and other OTT platforms in Singapore?
about 1 month agoArticle
Bank phishing scams are most common among GenZ in Singapore
Singaporeans view the new framework for phishing scams positively and think it will make all parties more accountable
about 1 month agoArticle
What impact has the recent string of DBS service disruptions had on the bank’s brand?
Following a digital banking outage and disruptions to mobile payment services, how has public perception towards DBS changed?
about 1 month agoArticle
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 2 months agoArticle
Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
Have their recent voucher campaigns raised Gojek customers’ consideration of Deliveroo – over Foodpanda & GrabFood?
about 2 months agoArticle
SHEIN may soon sell clothes from Forever 21: but how likely are customers to buy?
How likely are shoppers on SHEIN to buy Forever 21 apparel – and be concerned about environmental sustainability?
2 months agoArticle
Singapore’s Advertisers of the Month (July 2023)
Data from YouGov BrandIndex shows that awareness of Amazon Prime’s ads rose by over twelve percentage points between June and July.
4 months agoArticle
APAC Biggest Brand Movers – July 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
4 months agoArticle
StarHub’s brand head steps down after eight months: How has the telco’s brand health fared recently?
How has consumer perceptions of the telco changed over the period?
4 months agoArticle
A third of Singapore residents are already on Threads or intend to join the app soon
YouGov's latest research reveals Singapore residents' attitudes towards the new social media platform
5 months agoArticle
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months agoArticle
Charting Singapore’s mobile commerce landscape: mobile shopping apps use & top m-commerce purchases
How does usage of e-commerce platform apps compare to social media e-shops – and what products are most commonly purchased?
5 months agoArticle
Pawrents in Singapore: How do cat and dog owners differ from your average consumer?
What traits distinguish pawrents from the typical consumer in Singapore?
6 months agoArticle
These are the five issues that consumers across APAC are most worried about
Here’s what troubles most consumers in APAC.
6 months agoArticle
Charting the global landscape of esports viewership
Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.
6 months agoArticle
Singapore consumers find chatbots most useful in buying travel & hotel services online
YouGov's new research reveals if consumers find chatbots useful in shopping online
8 months agoArticle
TikTok’s CEO wowed Singapore with his US House performance – has he also boosted the brand’s image?
How has Singapore consumer perception of TikTok changed since its Singaporean CEO’s lauded US Congressional hearing in March?
8 months ago