Our latest ranking report delves into the mobile gadget landscape in Singapore, Indonesia, Malaysia, and Thailand, analyzing buzz scores to gauge consumer perceptions.

This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.

What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?

Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?

And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

Do most fashion retail shoppers in markets ZALORA is rolling their AI customer agent out like interacting with chatbots?

What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?

What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?

Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.

Here are the top 10 most technologically innovative car brands according to camping enthusiasts in Singapore.

L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

How has customer satisfaction and consumer consideration of ShopBack in Singapore changed since its BNPL service ended?

Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?

What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?

Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.

How do leading payment service providers in Singapore compare in their brand health over the recent year?

Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.

More than six in ten Singaporeans would like to use an all-in-one super app