Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.

How popular is F1 auto racing with luxury shoppers – and which brands would F1 followers most consider buying from?

And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?

What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

​The region also reports a high number of weekly smartphone gamers in various markets 

In 2023, this is what denizens of APAC most want to achieve.

Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most

How interested are consumers in health and fitness technologies across APAC?

YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers

Millennials also more likely than the general population to wear the product category outside of workout settings

When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis

They are also more likely to consider functionality and brand name in their purchase decision

Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December 31st, 2021.

YouGov releases its first Biggest Brand Movers for APAC markets.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.

It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness and healthcare industry practitioners. In view of this, YouGov looked into the living habits of consumers across Asia Pacific. We examined their health concerns, healthcare practices, exercise and diet patterns, aiming to help the fitness and healthcare industry practitioners better understand the growing market potential.

New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1