Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
Article
Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
Dive into Singapore’s most popular coffee chains, and how consumption patterns are changing as bean prices grow.
26 Jul 2024Article
Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
Here’s how ad awareness, consumer chatter and consideration of Cathay Pacific changed in recent weeks.
18 Jul 2024Article
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
18 Jul 2024Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
11 Jul 2024Article
ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?
Do most fashion retail shoppers in markets ZALORA is rolling their AI customer agent out like interacting with chatbots?
04 Jul 2024Article
Local vs Imported food: Which do most consumers in Singapore prefer and why?
How often consumers buy locally sourced food, why some prefer it and others imported, what will encourage more to buy local?
28 Jun 2024Article
Customer reward programs: what benefits are most attractive to consumers in Singapore?
What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?
18 Jun 2024Article
Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?
18 Jun 2024Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
14 Jun 2024Article
Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
How does consumer impression of flag carrier SIA versus other major airlines compare in the immediate aftermath?
05 Jun 2024