Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
Singapore’s Advertisers of the Month (January 2024)
Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.08 Feb 2024
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?07 Feb 2024
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?07 Feb 2024
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?07 Feb 2024
Green chic or Greenwashing – do most Singaporeans trust fashion brands’ sustainability claims?
How often do Singaporeans think greenwashing occurs – and how do they react to brands who are found to have done so?29 Jan 2024
How much does environmental sustainability influence Singapore’s fashion choices?
How does sustainability compare with other purchase considerations of Singaporeans who are shopping for fashion products?29 Jan 2024
Sustainable fashion in Singapore: Who’s bought environmentally friendly clothes & why others haven’t
What percentage of Singaporeans have purchased sustainable fashion products before – and what’s deterring those who haven’t?29 Jan 2024
DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in Singapore across 2023
How do leading payment service providers in Singapore compare in their brand health over the recent year?25 Jan 2024
NTUC Income and Great Eastern top YouGov’s brand equity ranking of insurers in Singapore across 2023
How do leading players in Singapore’s insurance sector compare in their brand health over the recent year?25 Jan 2024
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.12 Jan 2024