Exploring the profiles of Grab App’s current users in Singapore vs Malaysia

Carmen YewAPAC marketing executive
January 08, 2024, 8:43 AM GMT+0

From buzzing scooters to sleek taxis, the ubiquitous green symbol of Grab paints a picture of convenience across Southeast Asia. But who are the faces behind those taps and beeps?

In Singapore, where 41% of the population hail rides and order food with Grab, and Malaysia, where 29% do the same, a fascinating story unfolds. Let's delve into the unique profiles of Grab's users in these two neighboring nations, exploring how their preferences, habits, and even cultural nuances shape their experience with this super app.

Discover topics in our latest report:

  • Demographics of Grab App users
  • Attitudes and behaviour towards
    • Cars and motoring
    • Technology
    • Internet and online shopping
    • Retail and shopping habits
    • Advertising
    • Food and beverages
    • Travel