- Article
Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?
What proportion of netizens have taken steps to protect their privacy on the internet – across various markets and browsers?
4 months ago - Article
Dior to launch menswear collection with Hamilton: How popular is F1 with luxury fashion shoppers?
How popular is F1 auto racing with luxury shoppers – and which brands would F1 followers most consider buying from?
4 months ago - Article
Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?
Dive into Singapore’s most popular coffee chains, and how consumption patterns are changing as bean prices grow.
4 months ago - Article
Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?
Here’s how ad awareness, consumer chatter and consideration of Cathay Pacific changed in recent weeks.
5 months ago - Article
Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?
Do many fast food eaters follow their favourite music artistes on social media – and which platforms are most popular?
5 months ago - Article
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
And how likely are football fans to support their sports teams by buying products/services from their teams’ sponsors?
5 months ago - Article
ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?
Do most fashion retail shoppers in markets ZALORA is rolling their AI customer agent out like interacting with chatbots?
5 months ago - Article
Local vs Imported food: Which do most consumers in Singapore prefer and why?
How often consumers buy locally sourced food, why some prefer it and others imported, what will encourage more to buy local?
5 months ago - Article
Customer reward programs: what benefits are most attractive to consumers in Singapore?
What customer loyalty program perks are most popular? Do these vary with the kind of product/service being purchased?
6 months ago - Article
Singapore’s top customer reward apps: which consumer loyalty programs are most popular?
What proportion of Singaporeans are customer reward program members – and which consumer loyalty schemes are most popular?
6 months ago - Report
APAC Biggest Brand Movers – May 2024
Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.
6 months ago - Article
Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?
How does consumer impression of flag carrier SIA versus other major airlines compare in the immediate aftermath?
6 months ago - Article
Porsche Roughroads showcase: Which car brands do camping lovers in Singapore find most innovative?
Here are the top 10 most technologically innovative car brands according to camping enthusiasts in Singapore.
6 months ago - Article
Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
From wills to LPAs, to insurance and endowment policies, how common is end-of-life planning in Singapore?
7 months ago - Article
Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
How aware and comfortable are Singaporeans with living funerals: celebrating one’s life with loved ones before passing on?
7 months ago - Report
APAC Biggest Brand Movers – April 2024
L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.
7 months ago - Article
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
How has customer satisfaction and consumer consideration of ShopBack in Singapore changed since its BNPL service ended?
8 months ago - Report
APAC Biggest Brand Movers – March 2024
Booking.com is Australia’s Biggest Brand Mover for March. The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category.
8 months ago - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
8 months ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
8 months ago