Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.

This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.

Jetstar is Australia’s Biggest Brand Mover for May. The low-cost carrier made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category.

L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

YouGov reveals the top sources of health and wellness information trusted by consumers in APAC. Learn which platforms and experts have the most influence in the region.

What are the most popular sleep hacks that consumers in different markets globally use to get better rest?

How many hours of sleep do most people get in a typical night – and how does this vary globally?

How often do Singaporeans think greenwashing occurs – and how do they react to brands who are found to have done so?

How does sustainability compare with other purchase considerations of Singaporeans who are shopping for fashion products?

What percentage of Singaporeans have purchased sustainable fashion products before – and what’s deterring those who haven’t?

What influences Singaporeans’ food choices and diet type – and which cuisines are most popular?

What brands in APAC should know about consumer activism, sustainable consumerism and its impact on CSR, ESG efforts.

What traits distinguish pawrents from the typical consumer in Singapore?

Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?

How well do consumers in Singapore recognise various eco-labels?

Those in construction, engineering or design, and health and medical services most likely to say this than others

YouGov releases its first Biggest Brand Movers for APAC markets.

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.