Our latest ranking report delves into the mobile gadget landscape in Singapore, Indonesia, Malaysia, and Thailand, analyzing buzz scores to gauge consumer perceptions.

This report leverages survey data from YouGov Profiles to reveal the latest audience makeup for the top social networks, with deep dives into generational and gender differences.

L’Oreal is Australia’s Biggest Brand Mover for April. The cosmetics giant made gains in eight out of 13 BrandIndex metrics, in the Media and Communication category.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?

How interested are consumers in entering the metaverse – and what are they most keen on doing there?

How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?

Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?

What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?

Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike

YouGov releases its first Biggest Brand Movers for APAC markets.

Young males between 18-34 are the most likely to follow gaming personalities

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key e-sports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.