Amid these turbulent times, consumers are seen to place higher importance on insurance and savings, followed by future proofing and money management
Across the world, people have a cynical view of the celebration
In 2023, this is what denizens of APAC most want to achieve.
Which brands in Singapore saw the largest spike in consumers who are talking about them in December?
How has the controversy over Charles & Keith’s luxury status – and its recent actions – impacted the brand?
What proportion of Singaporeans are trying to eat less meat and switch to plant-based alternatives?
Brands are met with a further challenge of the perceived higher cost of sustainability, as majority think environmentally products are more expensive
Cost of living and housing affordability emerged as the areas which citizens would like the government to place greater focus on
Gifts, festive gatherings, outings, and staycations set to see the biggest cutbacks
Digital bank Revolut, targeted mostly at travellers, recognised as most improved brand of the year
In Singapore, digital media, streaming video and interacting with social media are set to see the biggest increase in consumption over the next year
What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?
How interested are consumers in entering the metaverse – and what are they most keen on doing there?
How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?
Here are the most common channels through which consumers in APAC are learning about new brands.
YouGov’s latest rankings reveal the brands with the best brand health, according to residents
When it comes to marketing, online ads hold highest recall among shoppers, followed by app notifications and ads
A majority also think it is important for people to talk about mental health
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
YouGov’s latest rankings reveal the most considered brands among responsible travellers
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
How interested are consumers in health and fitness technologies across APAC?
YouGov's latest travel rankings offer a benchmark for brands and destinations to evaluate their positions in the context of sustainable travel
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
YouGov’s latest rankings reveal the brands consumers were most likely to recommend to a friend or colleague
Despite lifting of mandate, people are still uncomfortable without masks in certain places
Economic challenges, removal of the compulsory mask mandate, and repeal of Section 377A were also found to be top issues among voters
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
Latest YouGov data sheds light on how consumers in Australia, China, Hong Kong, India, Indonesia and Singapore expect to adjust insurance spending
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
One in three also say Singaporeans are becoming less patriotic
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
Streaming services are also set to see most consistent spend among the group
With almost all respondents saying costs of living have increased over the past year, demand for greater support signals citizens could be feeling pressure ...
YouGov’s latest report reveals key insights for seasonal FMCG and retail marketers, based on data across 18 international markets
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
Recommendations from friends and family another top resource, although more popular among those above 25
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
A majority of residents are not hopeful about their future financial situation and expect it to remain the same or get worse in the ...
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion
In which markets do consumers most and least prefer buying food produced in their own country?
A third intend to ask for increments around forecasted inflation rates, at 2.1% to 5%
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
How large is the trust gap in different APAC markets and across different age groups?
Protecting oneself from germs and the convenience of continuing to wear a mask when moving between indoor and outdoor spaces cited as most popular ...
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
Millennials also more likely than the general population to wear the product category outside of workout settings
Here are Singaporeans' top concerns with using digital financial services, across different generations.
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
Adults aged 18 to 34 most likely to show interest
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
Here are the top factors Singaporeans think about when choosing a financial service provider, across different generations
They are also more likely to consider functionality and brand name in their purchase decision
Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
A new YouGov survey asked 1,057 Singapore residents about the ideal timeline for taking those important steps
Sustainable shoppers are also more likely to pay a premium for eco-friendly products than the general population
Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?
How well do consumers in Singapore recognise various eco-labels?
Here are Singapore's top 10 casual dining brands in 2022
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
While those aged 25 to 34 will be the largest transactors, the biggest boost in activity will be seen in those aged 35 to ...
Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact
People in Singapore are most looking forward to easing of group size restrictions, with young adults especially pleased with lifting of measures on alcohol ...
Fewer than one-fifth have an uninterrupted sleep
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.
Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked
Those in construction, engineering or design, and health and medical services most likely to say this than others
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
Traditional media still retains a steady stronghold, particularly among those between the ages of 45 and 54
Latest rankings dominated by local brands, with technology and retail being the most-represented sectors
See how public perception towards OCBC has changed after recent actions by the bank to reimburse all victims of December’s phishing scam in full.
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
More than half feel confident about the current safety measures, with the youngest adults feeling the safest amid restrictions
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
YouGov releases its first Biggest Brand Movers for APAC markets.
Gardens by the Bay registered the biggest uptick in Ad Awareness scores out of any brand in Singapore in December.
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
Get YouGov's insights on consumer sentiments towards AI and Automation in Singapore.
Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore
YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.
YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeans
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
Young males between 18-34 are the most likely to follow gaming personalities
YouGov’s new rankings reveal the healthiest retail brands among Singaporeans
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...