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Singapore Advertiser of the Month: Gardens by the Bay

Gardens by the Bay has registered the biggest uptick in Ad Awareness scores out of any brand in Singapore to be named the Advertiser ...

Global: Which industries are best suited for sports sponsorship?

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

Consumer sentiments towards AI and Automation in Singapore

Get YouGov's insights on consumer sentiments towards AI and Automation in Singapore.

The Obamas remain Singaporeans’ most admired public figures

Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore

Singaporeans don't mind automation in their homes but prefer humans for medical consultation

YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.

Singapore Airlines tops YouGov’s 2021 Best Brand Rankings in Singapore

YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeans

Best Brand Rankings 2021 Singapore

YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.

Asian markets have the highest gaming influencer following across the globe

Young males between 18-34 are the most likely to follow gaming personalities

Uniqlo and FairPrice top YouGov Retail Rankings 2021 in Singapore

YouGov’s new rankings reveal the healthiest retail brands among Singaporeans

YouGov Retail Rankings 2021 Singapore

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

Advertiser of the Month (Singapore): Samsung Z

Samsung Z is Singapore’s Advertiser of the Month after registering a 9-percentage point increase in its Ad Awareness scores on YouGov BrandIndex in September.

Dettol and Oreo top YouGov’s FMCG/CPG Rankings 2021 in Singapore

The rankings reveal the brands that enjoy the best brand health among Singaporeans The FMCG rankings in Singapore are divided into two sub-categories: Personal ...

YouGov FMCG/ CPG Rankings 2021 Singapore

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

A Profile Peek on Singapore Early Tech Adopters

YouGov Profiles captured the demographic and behaviour of the early technology adopters in Singapore who are actively on the lookout to buy new technology ...

Where are gamblers in Singapore likely to place their bets?

YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets

YouGov Recommend Rankings 2021 Singapore

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

Ad of the month (Singapore): Shopee

According to the data from YouGov’s BrandIndex, Shopee’s Ad Awareness score has shot up by 10 points from 57% to 67% between May 25 ...

Ad of the month Singapore – IKEA

IKEA's Ad Awareness score, which measures whether someone has seen a brand’s advert in the past two weeks, has risen by 9 points from ...

Singaporeans increasingly pessimistic following Phase 2 restrictions

With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions ...

Brick & mortar remains strong amidst pandemic

Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store

2021 APAC Consumer Trends in Financial Services Industry

YouGov has taken a close look at the 2021 APAC consumers trends in the financial services industry. Read our findings to learn what APAC ...

How Allison+Partners used audience insights to inform TikTok’s campaign launch with YouGov RealTime

How Allison + Partners used audience insights to strategically inform TikTok’s campaign launch with YouGov RealTime

Two in five Singaporeans sceptical of BNPL services

Majority believe that BNPL services encourage overspending

YouGov Technology Rankings 2021 Singapore

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...

WhatsApp tops YouGov Singapore’s Technology Rankings 2021

Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our YouGov Singapore’s Technology ...

YouGov study: Singaporeans media consumption habits

YouGov's latest infographic: "Singaporeans attitude towards paid media subscription" showcases Singaporeans' media consumption from paid subscription, digital media, and traditional media.

McDonald’s shines in YouGov Singapore’s QSR Rankings 2021

YouGov release regional rankings of best QSR brands

Three in five Singaporeans say shopping habits have changed since pandemic

YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...

YouGov Dining & QSR Rankings 2021 Singapore

Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...

One in five Singaporean Gen Z-ers willing to exchange personal data for free content

Millennials most willing to pay for ad-free entertainment

Almost one in ten Singaporeans have taken on more debt to cover expenses

The majority will cut back on non-essential spending

YouGov launches Global Fan Profiles – the most complete data in esports

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the ...

Tech brands dominate YouGov APAC’s Best Buzz Rankings 2020

The top ten most positively talked about brands across twelve APAC markets

Best Buzz Rankings 2020 Singapore

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...

Half of Singaporeans think there should be stricter measurements this CNY

A quarter do not intend to celebrate this year

International study: How many people will take the COVID vaccine?

Thais, Britons and Danes are the most willing to take the vaccine

One in ten Singaporeans see romantic relationships strain since pandemic

Over half see their mental health decline

Singaporeans most likely to cite official restrictions as their reason for not travelling

The data, collected by YouGov’s Global Travel Profiles tool from across 25 markets, shows that two thirds (67%) of Singaporeans say that the current ...

Singaporeans divided on decision to re-open nightclubs

Four in five believe that keeping citizens safe during pandemic more important that nightlife activities

In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’

SIA preferred airline amongst Singaporeans for both short and long haul flights

YouGov Best Brands 2020 Singapore

The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...

Singapore Airlines tops YouGov Best Brands list again, in spite of COVID travel restrictions

E-commerce and hygiene brands show biggest improvement in 2020

Thailand has the most gamers in ASEAN, PS4 console of choice

Philippines highest number of gamers over the age of 55

Half of Singaporean gamers gaming more in a COVID world

Stress relief and killing time cited as top two reasons to game

Who do people in APAC want to win the US presidential election?

Taiwanese people are the biggest fans of Donald Trump but in every other market surveyed Joe Biden is favoured.

Singapore’s Most Admired

Prime Minister Lee Hsien Loong moves up four spots, and is now the fourth most admired man in Singapore

World’s most admired 2020

The Obamas are the world’s most admired man and woman

A quarter of Singaporean employees are experiencing job insecurity

Seven in ten believe it will be hard to find another job in the face of unemployment

Thais most likely to have tested for COVID-19 in ASEAN

Filipinos most likely to be staying home

Sexual misconduct / abuse top reason to ‘cancel’ someone according to Singaporeans

Almost two thirds agree that cancel culture keeps accountability

A quarter of Singaporeans distrust media reporting on COVID-19

Those who trust media most likely to watch Channel News Asia

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.

Cost of living top concern for Singaporean voters

Most important quality in a candidate is integrity, followed by passion to serve

Singaporeans least likely in ASEAN to return to office soon

Filipinos most likely to be staying home

YouGov Ad of the Month – Singapore : Lazada

This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.

Singaporeans prefer “socially responsible” brands during pandemic

Majority much more likely to purchase from brands with strong social conscience

Singaporeans divided on tracking token

Almost half trust the government with their private data

Majority worry whether online news is true

YouGov and the Reuters Institute for the Study of Journalism have released their 2020 report.

International COVID-19 tracker update: 1 June

Latest round-up of YouGov’s coronavirus survey results

Malaysians least likely to avoid going out, Singaporeans least likely to wear facemasks

YouGov / Imperial College London study looks at COVID-19 preventative measures across six ASEAN nations

Two thirds of Singaporeans believe government is doing enough for migrant workers

Majority agree migrant workers living conditions need to be more strictly regulated

Four in five Singaporeans prefer an isolation buddy

Although about half in isolation with their parents would rather isolate with someone

YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19

Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others

COVID-19: How YouGov’s partnership with Imperial College London is helping to combat the pandemic

YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...

International COVID-19 tracker update: 11 April

Latest round-up of YouGov’s coronavirus survey results

YouGov’s data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

International COVID-19 tracker update: 27 Mar

YouGov looks at attitudes and behaviour across 25 markets

The top ten brands COVID-19 worriers are buying from

Delivery services, fast food and personal hygiene brands fare well

Half of Singaporeans trust virtual influencers less than human ones

A third have no trust in influencers altogether

How do attitudes to coronavirus differ across the world?

Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat

The future is flexitarian

Why it might be in QSR brands best interest to start providing more plant-based options

Singaporeans buzzing about local brands on YouGov’s annual Rankings

Singapore Airlines tops the list for the fifth year in a row

Three in five of Singaporeans afraid of contracting the Wuhan coronavirus

Two in five believe that all Chinese travellers in Singapore be quarantined

Growing potential for plus-sized clothing

One in five Singaporeans wear a size XL or larger

Singapore’s most recommended brands

Netflix has the strongest brand advocates amongst Singaporean consumers, second year in a row

Majority of Singaporeans do not understand the gender pay gap

Men and women have differing views on closing the gap

Half of Singaporeans think domestic helpers should be paid less than SGD 600 a month

Majority describe quality of life for domestic helpers in Singapore as average or above average

APAC Advertising Industry Study

YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...

Singaporeans’ greatest fears revealed

Drowning, death, fire and heights at the top of the phobia list

Grab the most positively talked about brand amongst Singaporean young adults

The best discussed brands amongst Singaporeans aged 18 to 34.

Two in five Singaporeans want PMDs banned

Electric scooters ranked as most dangerous mode of transport

Half of Singaporeans work in jobs unrelated to their degrees

One in seven unwilling to hire someone without a university degree

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

Singaporean parents split on corporal punishment in schools

Eight in ten use corporal punishment on their own children

Why Jollibee’s acquisition of CBTL might help boost sales

A brand analysis of CBTL and its Singaporean customers

One in ten Singaporeans think they are going to hell

Over half believe in some form of life after death

Classic Singaporean cuisine ranked by Singaporeans

YouGov polls the public on 50 traditional Singaporean dishes such as chicken rice, chili crab and kueh.

A quarter of Singaporean women have experienced sexual harassment

Half of sexual harassment incidents go unreported

Singapore's Most Admired

The Obamas remain Singapore’s most admired couple

Two in five Singaporeans support a sugar tax

Sugar considered more addictive than nicotine and alcohol

Welcome to Uniqlo

How the fashion retailer took over Singaporean wardrobes

Ad of the Month – Charles & Keith

Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...

A third of Singaporeans have experienced suicidal thoughts

One in ten young adults frequently engage in self-harm

The highs and lows of Huawei

U.S. restrictions hits Huawei’s brand health scores

Two in five Singaporeans unhappy with their weight

Young more likely to be on diets and dissatisfied

Negative buzz surrounding Honestbee affects reputation among Singaporeans

Corporate restructuring and operational setbacks sends brand health scores in decline.

APAC Snacking Industry Study

Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...

Half of Singaporeans would be less likely to hire a candidate with a tattoo

Two in five have a negative impression of people with tattoos

Half of Singaporeans support anti-fake news Bill

Women more likely than men to support POFMA