With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions have changed since the start of ...
Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store
Majority believe that BNPL services encourage overspending
Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our YouGov Singapore’s Technology ...
YouGov release regional rankings of best QSR brands
YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
Millennials most willing to pay for ad-free entertainment
The majority will cut back on non-essential spending
Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the ...
The top ten most positively talked about brands across twelve APAC markets
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...
A quarter do not intend to celebrate this year
Thais, Britons and Danes are the most willing to take the vaccine
Over half see their mental health decline
The data, collected by YouGov’s Global Travel Profiles tool from across 25 countries, shows that two thirds (67%) of Singaporeans say that the current ...
Four in five believe that keeping citizens safe during pandemic more important that nightlife activities
SIA preferred airline amongst Singaporeans for both short and long haul flights
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...
E-commerce and hygiene brands show biggest improvement in 2020
Philippines highest number of gamers over the age of 55
Stress relief and killing time cited as top two reasons to game
Taiwanese people are the biggest fans of Donald Trump but in every other market surveyed Joe Biden is favoured.
Prime Minister Lee Hsien Loong moves up four spots, and is now the fourth most admired man in Singapore
The Obamas are the world’s most admired man and woman
Seven in ten believe it will be hard to find another job in the face of unemployment
Filipinos most likely to be staying home
Almost two thirds agree that cancel culture keeps accountability
Those who trust media most likely to watch Channel News Asia
YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.
Most important quality in a candidate is integrity, followed by passion to serve
Filipinos most likely to be staying home
This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.
Majority much more likely to purchase from brands with strong social conscience
Almost half trust the government with their private data
YouGov and the Reuters Institute for the Study of Journalism have released their 2020 report.
Latest round-up of YouGov’s coronavirus survey results
YouGov / Imperial College London study looks at COVID-19 preventative measures across six ASEAN nations
Majority agree migrant workers living conditions need to be more strictly regulated
Although about half in isolation with their parents would rather isolate with someone
Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others
YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...
Latest round-up of YouGov’s coronavirus survey results
With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...
YouGov looks at attitudes and behaviour across 25 markets
Delivery services, fast food and personal hygiene brands fare well
A third have no trust in influencers altogether
Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat
Why it might be in QSR brands best interest to start providing more plant-based options
Singapore Airlines tops the list for the fifth year in a row
Two in five believe that all Chinese travellers in Singapore be quarantined
One in five Singaporeans wear a size XL or larger
Netflix has the strongest brand advocates amongst Singaporean consumers, second year in a row
Men and women have differing views on closing the gap
Majority describe quality of life for domestic helpers in Singapore as average or above average
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
Drowning, death, fire and heights at the top of the phobia list
The best discussed brands amongst Singaporeans aged 18 to 34.
Electric scooters ranked as most dangerous mode of transport
One in seven unwilling to hire someone without a university degree
New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West
Eight in ten use corporal punishment on their own children
A brand analysis of CBTL and its Singaporean customers
Over half believe in some form of life after death
YouGov polls the public on 50 traditional Singaporean dishes such as chicken rice, chili crab and kueh.
Half of sexual harassment incidents go unreported
The Obamas remain Singapore’s most admired couple
Sugar considered more addictive than nicotine and alcohol
How the fashion retailer took over Singaporean wardrobes
Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...
One in ten young adults frequently engage in self-harm
U.S. restrictions hits Huawei’s brand health scores
Young more likely to be on diets and dissatisfied
Corporate restructuring and operational setbacks sends brand health scores in decline.
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
Two in five have a negative impression of people with tattoos
Women more likely than men to support POFMA
Singapore Airlines is the brand that Singaporeans would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...
Seven in ten believe the rise of robots and automation will lead to a loss of jobs in the wider economy
Opinions on internet regulation differ amongst gender and age groups
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
Perceptions surrounding e-sports varies largely amongst old and young
Introduction of limited edition menu sends brand health soaring
Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz
Following a difficult period, MRT is back on track with consumer satisfaction on the rise.
Singaporeans are avid credit card users – with almost three-quarters paying with them at least once a week
Six in ten admit to staying back late just to “show face”
Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...
YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch
One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...
But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day
By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific
YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...
Singaporeans split on the issue of race in renting.
Best Secret Santa gift is something practical; women don’t appreciate gag gifts
Half of Singaporeans sleep with a ‘chou chou’
Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.
Stances on legalistion differ amongst genders, income groups and illnesses.
Following news of restructuring, consumers are buzzing with negative comments.
YouGov research into Singaporeans’ views on spirits and superstition.