Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
YouGov's latest travel rankings offer a benchmark for brands and destinations to evaluate their positions in the context of sustainable travel
YouGov’s latest whitepaper presents the often-overlooked perspective of the consumer in the gambling debate
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
YouGov’s latest rankings reveal the brands consumers were most likely to recommend to a friend or colleague
Despite lifting of mandate, people are still uncomfortable without masks in certain places
Economic challenges, removal of the compulsory mask mandate, and repeal of Section 377A were also found to be top issues among voters
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
Latest YouGov data sheds light on how consumers in Australia, China, Hong Kong, India, Indonesia and Singapore expect to adjust insurance spending
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
One in three also say Singaporeans are becoming less patriotic
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
Streaming services are also set to see most consistent spend among the group
With almost all respondents saying costs of living have increased over the past year, demand for greater support signals citizens could be feeling pressure ...
YouGov’s latest report reveals key insights for seasonal FMCG and retail marketers, based on data across 18 international markets
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
Recommendations from friends and family another top resource, although more popular among those above 25
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
A majority of residents are not hopeful about their future financial situation and expect it to remain the same or get worse in the ...
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion
In which markets do consumers most and least prefer buying food produced in their own country?
A third intend to ask for increments around forecasted inflation rates, at 2.1% to 5%
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
How large is the trust gap in different APAC markets and across different age groups?
Protecting oneself from germs and the convenience of continuing to wear a mask when moving between indoor and outdoor spaces cited as most popular ...
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
Millennials also more likely than the general population to wear the product category outside of workout settings
Here are Singaporeans' top concerns with using digital financial services, across different generations.
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
Adults aged 18 to 34 most likely to show interest
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
Here are the top factors Singaporeans think about when choosing a financial service provider, across different generations
They are also more likely to consider functionality and brand name in their purchase decision
Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
A new YouGov survey asked 1,057 Singapore residents about the ideal timeline for taking those important steps
Sustainable shoppers are also more likely to pay a premium for eco-friendly products than the general population
Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?
How well do consumers in Singapore recognise various eco-labels?
Here are Singapore's top 10 casual dining brands in 2022
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
While those aged 25 to 34 will be the largest transactors, the biggest boost in activity will be seen in those aged 35 to ...
Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact
People in Singapore are most looking forward to easing of group size restrictions, with young adults especially pleased with lifting of measures on alcohol ...
Fewer than one-fifth have an uninterrupted sleep
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.
Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked
Those in construction, engineering or design, and health and medical services most likely to say this than others
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
Traditional media still retains a steady stronghold, particularly among those between the ages of 45 and 54
Latest rankings dominated by local brands, with technology and retail being the most-represented sectors
See how public perception towards OCBC has changed after recent actions by the bank to reimburse all victims of December’s phishing scam in full.
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
More than half feel confident about the current safety measures, with the youngest adults feeling the safest amid restrictions
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
YouGov releases its first Biggest Brand Movers for APAC markets.
Gardens by the Bay registered the biggest uptick in Ad Awareness scores out of any brand in Singapore in December.
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
Get YouGov's insights on consumer sentiments towards AI and Automation in Singapore.
Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore
YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.
YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeans
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
Young males between 18-34 are the most likely to follow gaming personalities
YouGov’s new rankings reveal the healthiest retail brands among Singaporeans
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...
Samsung Z is Singapore’s Advertiser of the Month after registering a 9-percentage point increase in its Ad Awareness scores on YouGov BrandIndex in September.
The rankings reveal the brands that enjoy the best brand health among Singaporeans The FMCG rankings in Singapore are divided into two sub-categories: Personal ...
YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...
YouGov Profiles captured the demographic and behaviour of the early technology adopters in Singapore who are actively on the lookout to buy new technology ...
YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets
The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...
According to the data from YouGov’s BrandIndex, Shopee’s Ad Awareness score has shot up by 10 points from 57% to 67% between May 25 ...
IKEA's Ad Awareness score, which measures whether someone has seen a brand’s advert in the past two weeks, has risen by 9 points from ...
With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions ...
Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store
YouGov has taken a close look at the 2021 APAC consumers trends in the financial services industry. Read our findings to learn what APAC ...
How Allison + Partners used audience insights to inform TikTok’s campaign launch
Majority believe that BNPL services encourage overspending
YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...
Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our YouGov Singapore’s Technology ...
YouGov's latest infographic: "Singaporeans attitude towards paid media subscription" showcases Singaporeans' media consumption from paid subscription, digital media, and traditional media.
YouGov release regional rankings of best QSR brands
YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...
Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...
Millennials most willing to pay for ad-free entertainment
The majority will cut back on non-essential spending
Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the ...
The top ten most positively talked about brands across twelve APAC markets
The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...