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What Singaporeans think about Social Media Influencers

In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...

Singapore Airlines is the most positively perceived brand in Singapore

Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...

Half of Singaporeans think Trump/Kim summit will be good for Singapore

Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage

April's Ad of the month – Singapore: Huawei

This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

60% of social media users would let brands sponsor their photos

YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

56% of Singaporeans believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

A quarter of Singaporean consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

A third of Singaporeans have used internet dating

43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...

Millennials feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

7 in 10 Singaporeans believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

77% of women in Singapore who have suffered from period pain say it has affected their ability to wo

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

September’s most successful ad – Apple iPhone

This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Incoming Topshop CEO faces strong competition at home, online, and abroad

As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...

August’s most successful advertiser – Amazon

This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...