Half of Singaporeans think Trump/Kim summit will be good for Singapore
Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage
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April's Ad of the month – Singapore: Huawei
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
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Angelina Jolie and Bill Gates are the world’s most admired people in 2018
Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
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60% of social media users would let brands sponsor their photos
YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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56% of Singaporeans believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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A quarter of Singaporean consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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A third of Singaporeans have used internet dating
43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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7 in 10 Singaporeans believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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77% of women in Singapore who have suffered from period pain say it has affected their ability to wo
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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September’s most successful ad – Apple iPhone
This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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Incoming Topshop CEO faces strong competition at home, online, and abroad
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
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August’s most successful advertiser – Amazon
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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68% of APAC residents believe there is a problem with fake news on digital platforms
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed
New YouGov research also reveals that attitudes to gender are generational
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
Stat of the month
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