YouGov | See Results

Singapore’s most recommended brands

Netflix has the strongest brand advocates amongst Singaporean consumers, second year in a row

Majority of Singaporeans do not understand the gender pay gap

Men and women have differing views on closing the gap

Half of Singaporeans think domestic helpers should be paid less than SGD 600 a month

Majority describe quality of life for domestic helpers in Singapore as average or above average

Singaporeans’ greatest fears revealed

Drowning, death, fire and heights at the top of the phobia list

Grab the most positively talked about brand amongst Singaporean young adults

The best discussed brands amongst Singaporeans aged 18 to 34.

Two in five Singaporeans want PMDs banned

Electric scooters ranked as most dangerous mode of transport

Half of Singaporeans work in jobs unrelated to their degrees

One in seven unwilling to hire someone without a university degree

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

Singaporean parents split on corporal punishment in schools

Eight in ten use corporal punishment on their own children

Why Jollibee’s acquisition of CBTL might help boost sales

A brand analysis of CBTL and its Singaporean customers

One in ten Singaporeans think they are going to hell

Over half believe in some form of life after death

Classic Singaporean cuisine ranked by Singaporeans

YouGov polls the public on 50 traditional Singaporean dishes such as chicken rice, chili crab and kueh.

A quarter of Singaporean women have experienced sexual harassment

Half of sexual harassment incidents go unreported

Singapore's Most Admired

The Obamas remain Singapore’s most admired couple

Two in five Singaporeans support a sugar tax

Sugar considered more addictive than nicotine and alcohol

Welcome to Uniqlo

How the fashion retailer took over Singaporean wardrobes

Ad of the Month – Charles & Keith

Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...

A third of Singaporeans have experienced suicidal thoughts

One in ten young adults frequently engage in self-harm

The highs and lows of Huawei

U.S. restrictions hits Huawei’s brand health scores

Two in five Singaporeans unhappy with their weight

Young more likely to be on diets and dissatisfied

Negative buzz surrounding Honestbee affects reputation among Singaporeans

Corporate restructuring and operational setbacks sends brand health scores in decline.

Half of Singaporeans would be less likely to hire a candidate with a tattoo

Two in five have a negative impression of people with tattoos

Half of Singaporeans support anti-fake news Bill

Women more likely than men to support POFMA

Singaporean Airlines is the brand Singaporeans would be proudest to work for

Singapore Airlines is the brand that Singaporeans would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...

A third of Singaporeans believe their jobs are at risk from robots

Seven in ten believe the rise of robots and automation will lead to a loss of jobs in the wider economy

Two in five Singaporeans want more internet regulation

Opinions on internet regulation differ amongst gender and age groups

One in six Singaporeans believe e-sports should be part of the Olympics

Perceptions surrounding e-sports varies largely amongst old and young

They’re lovin’ it: Singaporeans take a positive view of McDonalds’ menu additions

Introduction of limited edition menu sends brand health soaring

Changi Airport poised for launch of Jewel

Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz

MRT’s customer satisfaction is rising – but it’s still not fully recovered

Following a difficult period, MRT is back on track with consumer satisfaction on the rise.

Most Singaporeans own credit cards but few are in debt

Singaporeans are avid credit card users – with almost three-quarters paying with them at least once a week

Quarter of Singaporeans almost never leave work on time

Six in ten admit to staying back late just to “show face”

Singapore Airlines best perceived brand by women

Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...

Singaporean public’s view of GOJEK picks up quickly

YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch

Singaporeans split on same-sex civil partnerships

One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...

A third of Singaporeans will be celebrating Valentine’s Day

But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day

Scoot’s problems cause brand turbulence

By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific

Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings

YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...

One in four Singaporeans have faced racial discrimination when renting property

Singaporeans split on the issue of race in renting.

A quarter of Singaporeans will play Secret Santa this Christmas

Best Secret Santa gift is something practical; women don’t appreciate gag gifts

Four in ten Singaporeans not getting enough sleep

Half of Singaporeans sleep with a ‘chou chou’

Netflix tops YouGov’s Singaporean brand advocacy rankings

Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.

Four out of ten Singaporeans support legalisation of medical marijuana

Stances on legalistion differ amongst genders, income groups and illnesses.

StarHub’s corporate woes deflate its Buzz score

Following news of restructuring, consumers are buzzing with negative comments.

Two out of three Singaporeans believe in ghosts

YouGov research into Singaporeans’ views on spirits and superstition.

McDonald’s the most positively talked about brand amongst Singaporean millennials

The most popular brands among 18-34 year-olds.

What Singaporeans think about Social Media Influencers

In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...

Six in ten Singaporeans think Crazy Rich Asians constitutes ‘cultural appropriation’

However, four in five think the film will boost tourism in the country and region.

Singapore Airlines is the most positively perceived brand in Singapore

Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...

Half of Singaporeans think Trump/Kim summit will be good for Singapore

Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage

April's Ad of the month – Singapore: Huawei

This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

60% of social media users would let brands sponsor their photos

YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

56% of Singaporeans believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

A quarter of Singaporean consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

A third of Singaporeans have used internet dating

43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...

Millennials feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

7 in 10 Singaporeans believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

77% of women in Singapore who have suffered from period pain say it has affected their ability to wo

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

September’s most successful ad – Apple iPhone

This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Incoming Topshop CEO faces strong competition at home, online, and abroad

As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...

August’s most successful advertiser – Amazon

This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational

Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

Quarterly Report: Domino's

As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

Qoo10’s ambitions look to build on strong base

BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets

Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...

Quarterly Report: Yum China Holdings

Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...

Who are the laziest people in APAC?

Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...

Nearly half of APAC residents believe children’s toys are too gendered

The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...

How to avoid annoying people on public transport

Attention public transport users! YouGov’s latest research reveals which traits people find to be the most annoying when using public transport. Read on to ...

Our fresh election methodology can benefit your organisation

As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did. We said at ...

Over 70% of APAC Respondents Think Life Should Be Fair

'Life isn't fair' was a retort many of us threw out to our families as we were growing up. YouGov, the world’s leading online ...

Millennial travelers look for individualised, cultural experiences

New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.

Being a mum is never easy. Over half of the APAC respondents think it is even harder today!

Gender equality and women’s empowerment has been encouraged for decades. As society changes, we see more and more women holding senior positions in companies, ...

75% of APAC respondents think a mother’s right to breastfeed in public should be protected by law

Across most of America and Europe, a mothers’ right to breastfeed in public places is protected by law. Companies there can even be fined ...

42% of APAC respondents are interested in making in-flight VoIP calls in the future

Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...

Almost half of APAC respondents think it's not okay to wear socks with sandals

Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...

Will Amazon be welcomed by Singapore’s shoppers?

With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...

Two in five APAC respondents think commercial space flight will be possible after 2025

Technologies bring us convenience and improve our standard of living. In the past decade, we saw lots of advancements that we probably never thought ...

Oscars nominations influence just 12% of cinemagoers

It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...

The fallout from Ford’s withdrawal from Indonesia one year on

It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...

Almost 40% of APAC respondents have already broken their New Year’s resolutions in February

YouGov research finds that as much as 96% of APAC respondents have made vows to themselves for 2017. While saving resolution is the most ...

Despite the m-commerce hype just 15% of APAC consumers used apps to buy apparel in the past year

New YouGov research reveals 39% of consumers believe retailers will close physical stores as online shopping becomes more popular

Fish is the most popular dish to bring in the year of the Rooster

New YouGov research reveals instant messaging services are most popular means of sending new year’s e-greetings

Global survey: 2016 has been a bad year for the world

A new YouGov survey of 23,000 people in 21 countries takes a look at how people feel about the year that has passed and ...

APAC respondents would most like to see new Formula 1 race in Hong Kong

New YouGov research reveals Ferrari, Red Bull, Shell and Mercedes are the brands most associated with F1