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S'pore residents anticipate their cost of living to increase, plan to cut non-essential spending

A majority of residents are not hopeful about their future financial situation and expect it to remain the same or get worse in the ...

Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers

YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow

How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?

What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?

Interest in women’s sport in S’pore below global average

YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers

Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?

What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?

Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?

Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion

Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?

In which markets do consumers most and least prefer buying food produced in their own country?

S’pore adults aged 25-34 most likely to seek a pay raise in the next year

A third intend to ask for increments around forecasted inflation rates, at 2.1% to 5%

Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?

Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.

Consumer trust in traditional versus digital-only banks in APAC

How large is the trust gap in different APAC markets and across different age groups?

Nine in ten S’pore adults still wear a mask outdoors, despite no longer being mandated to

Protecting oneself from germs and the convenience of continuing to wear a mask when moving between indoor and outdoor spaces cited as most popular ...

APAC Biggest Brand Movers – April 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Four in ten S’pore millennials say they would live in athleisure if they could

Millennials also more likely than the general population to wear the product category outside of workout settings

Digital financial services: What are Singapore’s top concerns?

Here are Singaporeans' top concerns with using digital financial services, across different generations.

More than a third of Singapore residents think Thailand will top the SEA Games medal tally

When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis

More than half of Singapore residents would be interested in shopping in virtual reality

Adults aged 18 to 34 most likely to show interest

Sharing streaming account log-ins: how do consumer views across APAC differ?

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

What do Singapore’s consumers most consider when choosing a financial service provider?

Here are the top factors Singaporeans think about when choosing a financial service provider, across different generations

Mums in S'pore more likely to wear athleisure than the overall female population

They are also more likely to consider functionality and brand name in their purchase decision

Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised

Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation

Singapore Advertiser of the Month: SIA

Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.

APAC Biggest Brand Movers – March 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more

A new YouGov survey asked 1,057 Singapore residents about the ideal timeline for taking those important steps

Six in ten people in S'pore prefer sustainable brands, with those aged 18 - 24 most likely to say so

Sustainable shoppers are also more likely to pay a premium for eco-friendly products than the general population

Do eco-labels influence the purchase decisions of consumers in Singapore?

Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?

Eco-labels in Singapore: How aware are consumers of these green certification marks?

How well do consumers in Singapore recognise various eco-labels?

Singapore’s best Dining and Quick Service Restaurants in 2022

Here are Singapore's top 10 casual dining brands in 2022

Just how popular is anime in Singapore – and related merchandise and events?

What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?

How likely are consumers in Singapore and Australia to embrace the metaverse?

How open are consumers to entering into a 3D virtual world to socialise, work, and shop?

Adoption of cryptocurrency set to rise among young Singapore residents, YouGov study

While those aged 25 to 34 will be the largest transactors, the biggest boost in activity will be seen in those aged 35 to ...

Six in ten Singapore residents say the pandemic has adversely impacted mental health

Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact

Most feel positively about the easing of Covid-19 curbs in S'pore, but one in three are concerned

People in Singapore are most looking forward to easing of group size restrictions, with young adults especially pleased with lifting of measures on alcohol ...

Singaporeans would like to sleep for at least seven hours but only a quarter have that routine

Fewer than one-fifth have an uninterrupted sleep

Can online shopping benefit from celebrity endorsements?

Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?

Samsung is Advertiser of the Month in both Australia and Singapore

Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.

What destinations do women in APAC want to visit for their next holiday?

Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked

Seven in ten women in Singapore think gender inequality still persists in the workplace

Those in construction, engineering or design, and health and medical services most likely to say this than others

GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending

Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike

Young consumers to drive streaming in Singapore, with two in five claiming to increase consumption

Traditional media still retains a steady stronghold, particularly among those between the ages of 45 and 54

Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore

Latest rankings dominated by local brands, with technology and retail being the most-represented sectors

OCBC phishing scam: Have “goodwill payouts” been enough to restore bank’s brand?

See how public perception towards OCBC has changed after recent actions by the bank to reimburse all victims of December’s phishing scam in full.

YouGov Best Buzz Rankings 2021 Singapore

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

Singapore: Biggest Brand Movers – December 2021

See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.

Despite rising Covid cases, majority of Singaporeans likely to proceed with CNY celebrations

More than half feel confident about the current safety measures, with the youngest adults feeling the safest amid restrictions

What impact has the OCBC phishing scam had on the bank’s brand?

See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.

APAC Biggest Brand Movers - December 2021

YouGov releases its first Biggest Brand Movers for APAC markets.

Singapore Advertiser of the Month: Gardens by the Bay

Gardens by the Bay registered the biggest uptick in Ad Awareness scores out of any brand in Singapore in December.

Global: Which industries are best suited for sports sponsorship?

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

Consumer sentiments towards AI and Automation in Singapore

Get YouGov's insights on consumer sentiments towards AI and Automation in Singapore.

The Obamas remain Singaporeans’ most admired public figures

Prime Minister Lee Hsien Loong moves up two spots and is now the second most admired man in Singapore

Singaporeans don't mind automation in their homes but prefer humans for medical consultation

YouGov’s latest technology report reveals the industries and institutions where consumers express enthusiasm for automation as well as the areas where they oppose it.

Singapore Airlines tops YouGov’s 2021 Best Brand Rankings in Singapore

YouGov’s latest rankings reveal the healthiest brands in the country according to Singaporeans

Best Brand Rankings 2021 Singapore

YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.

Asian markets have the highest gaming influencer following across the globe

Young males between 18-34 are the most likely to follow gaming personalities

Uniqlo and FairPrice top YouGov Retail Rankings 2021 in Singapore

YouGov’s new rankings reveal the healthiest retail brands among Singaporeans

YouGov Retail Rankings 2021 Singapore

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

Advertiser of the Month (Singapore): Samsung Z

Samsung Z is Singapore’s Advertiser of the Month after registering a 9-percentage point increase in its Ad Awareness scores on YouGov BrandIndex in September.

Dettol and Oreo top YouGov’s FMCG/CPG Rankings 2021 in Singapore

The rankings reveal the brands that enjoy the best brand health among Singaporeans The FMCG rankings in Singapore are divided into two sub-categories: Personal ...

YouGov FMCG/ CPG Rankings 2021 Singapore

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

A Profile Peek on Singapore Early Tech Adopters

YouGov Profiles captured the demographic and behaviour of the early technology adopters in Singapore who are actively on the lookout to buy new technology ...

Where are gamblers in Singapore likely to place their bets?

YouGov’s Global Gambling Profiles gives a view of the attitudes and behaviours of gaming consumers in 24 international markets

YouGov Recommend Rankings 2021 Singapore

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

Ad of the month (Singapore): Shopee

According to the data from YouGov’s BrandIndex, Shopee’s Ad Awareness score has shot up by 10 points from 57% to 67% between May 25 ...

Ad of the month Singapore – IKEA

IKEA's Ad Awareness score, which measures whether someone has seen a brand’s advert in the past two weeks, has risen by 9 points from ...

Singaporeans increasingly pessimistic following Phase 2 restrictions

With the nation moving back to Phase 2 restrictions following the recent rise of community cases, YouGov’s COVID-19 tracker looks at how Singaporeans perceptions ...

Brick & mortar remains strong amidst pandemic

Eight in ten (80%) Singaporeans have bought shopped online in the past three months, trailing behind 85% who have shopped in-store

2021 APAC Consumer Trends in Financial Services Industry

YouGov has taken a close look at the 2021 APAC consumers trends in the financial services industry. Read our findings to learn what APAC ...

How Allison + Partners used audience insights to inform TikTok’s campaign launch

Two in five Singaporeans sceptical of BNPL services

Majority believe that BNPL services encourage overspending

YouGov Technology Rankings 2021 Singapore

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...

WhatsApp tops YouGov Singapore’s Technology Rankings 2021

Tech brands that enable us to stay connected and remain entertained at home during the COVID-19 pandemic comprise much of our YouGov Singapore’s Technology ...

YouGov study: Singaporeans media consumption habits

YouGov's latest infographic: "Singaporeans attitude towards paid media subscription" showcases Singaporeans' media consumption from paid subscription, digital media, and traditional media.

McDonald’s shines in YouGov Singapore’s QSR Rankings 2021

YouGov release regional rankings of best QSR brands

Three in five Singaporeans say shopping habits have changed since pandemic

YouGov’s ‘International FMCG/CPG report 2021: Consumer goods in a crisis’ reveals changes to Singaporeans consumption of fast moving / consumer packed goods since the ...

YouGov Dining & QSR Rankings 2021 Singapore

Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...

One in five Singaporean Gen Z-ers willing to exchange personal data for free content

Millennials most willing to pay for ad-free entertainment

Almost one in ten Singaporeans have taken on more debt to cover expenses

The majority will cut back on non-essential spending

YouGov launches Global Fan Profiles – the most complete data in esports

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the ...

Tech brands dominate YouGov APAC’s Best Buzz Rankings 2020

The top ten most positively talked about brands across twelve APAC markets

Best Buzz Rankings 2020 Singapore

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...

Half of Singaporeans think there should be stricter measurements this CNY

A quarter do not intend to celebrate this year

International study: How many people will take the COVID vaccine?

Thais, Britons and Danes are the most willing to take the vaccine

One in ten Singaporeans see romantic relationships strain since pandemic

Over half see their mental health decline

Singaporeans most likely to cite official restrictions as their reason for not travelling

The data, collected by YouGov’s Global Travel Profiles tool from across 25 markets, shows that two thirds (67%) of Singaporeans say that the current ...

Singaporeans divided on decision to re-open nightclubs

Four in five believe that keeping citizens safe during pandemic more important that nightlife activities

In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’

SIA preferred airline amongst Singaporeans for both short and long haul flights

YouGov Best Brands 2020 Singapore

The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...

Singapore Airlines tops YouGov Best Brands list again, in spite of COVID travel restrictions

E-commerce and hygiene brands show biggest improvement in 2020

Thailand has the most gamers in ASEAN, PS4 console of choice

Philippines highest number of gamers over the age of 55

Half of Singaporean gamers gaming more in a COVID world

Stress relief and killing time cited as top two reasons to game

Who do people in APAC want to win the US presidential election?

Taiwanese people are the biggest fans of Donald Trump but in every other market surveyed Joe Biden is favoured.

Singapore’s Most Admired

Prime Minister Lee Hsien Loong moves up four spots, and is now the fourth most admired man in Singapore

World’s most admired 2020

The Obamas are the world’s most admired man and woman

A quarter of Singaporean employees are experiencing job insecurity

Seven in ten believe it will be hard to find another job in the face of unemployment

Thais most likely to have tested for COVID-19 in ASEAN

Filipinos most likely to be staying home

Sexual misconduct / abuse top reason to ‘cancel’ someone according to Singaporeans

Almost two thirds agree that cancel culture keeps accountability

A quarter of Singaporeans distrust media reporting on COVID-19

Those who trust media most likely to watch Channel News Asia

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.