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Thais most likely to have tested for COVID-19 in ASEAN

Filipinos most likely to be staying home

Sexual misconduct / abuse top reason to ‘cancel’ someone according to Singaporeans

Almost two thirds agree that cancel culture keeps accountability

A quarter of Singaporeans distrust media reporting on COVID-19

Those who trust media most likely to watch Channel News Asia

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.

Cost of living top concern for Singaporean voters

Most important quality in a candidate is integrity, followed by passion to serve

Singaporeans least likely in ASEAN to return to office soon

Filipinos most likely to be staying home

YouGov Ad of the Month – Singapore : Lazada

This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.

Singaporeans prefer “socially responsible” brands during pandemic

Majority much more likely to purchase from brands with strong social conscience

Singaporeans divided on tracking token

Almost half trust the government with their private data

Majority worry whether online news is true

YouGov and the Reuters Institute for the Study of Journalism have released their 2020 report.

International COVID-19 tracker update: 1 June

Latest round-up of YouGov’s coronavirus survey results

Malaysians least likely to avoid going out, Singaporeans least likely to wear facemasks

YouGov / Imperial College London study looks at COVID-19 preventative measures across six ASEAN nations

Two thirds of Singaporeans believe government is doing enough for migrant workers

Majority agree migrant workers living conditions need to be more strictly regulated

Four in five Singaporeans prefer an isolation buddy

Although about half in isolation with their parents would rather isolate with someone

YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19

Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others

COVID-19: How YouGov’s partnership with Imperial College London is helping to combat the pandemic

YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...

International COVID-19 tracker update: 11 April

Latest round-up of YouGov’s coronavirus survey results

YouGov’s data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

International COVID-19 tracker update: 27 Mar

YouGov looks at attitudes and behaviour across 25 markets

The top ten brands COVID-19 worriers are buying from

Delivery services, fast food and personal hygiene brands fare well

Half of Singaporeans trust virtual influencers less than human ones

A third have no trust in influencers altogether

How do attitudes to coronavirus differ across the world?

Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat

The future is flexitarian

Why it might be in QSR brands best interest to start providing more plant-based options

Singaporeans buzzing about local brands on YouGov’s annual Rankings

Singapore Airlines tops the list for the fifth year in a row

Three in five of Singaporeans afraid of contracting the Wuhan coronavirus

Two in five believe that all Chinese travellers in Singapore be quarantined

Growing potential for plus-sized clothing

One in five Singaporeans wear a size XL or larger

Singapore’s most recommended brands

Netflix has the strongest brand advocates amongst Singaporean consumers, second year in a row

Majority of Singaporeans do not understand the gender pay gap

Men and women have differing views on closing the gap

Half of Singaporeans think domestic helpers should be paid less than SGD 600 a month

Majority describe quality of life for domestic helpers in Singapore as average or above average

Singaporeans’ greatest fears revealed

Drowning, death, fire and heights at the top of the phobia list

Grab the most positively talked about brand amongst Singaporean young adults

The best discussed brands amongst Singaporeans aged 18 to 34.

Two in five Singaporeans want PMDs banned

Electric scooters ranked as most dangerous mode of transport

Half of Singaporeans work in jobs unrelated to their degrees

One in seven unwilling to hire someone without a university degree

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

Singaporean parents split on corporal punishment in schools

Eight in ten use corporal punishment on their own children

Why Jollibee’s acquisition of CBTL might help boost sales

A brand analysis of CBTL and its Singaporean customers

One in ten Singaporeans think they are going to hell

Over half believe in some form of life after death

Classic Singaporean cuisine ranked by Singaporeans

YouGov polls the public on 50 traditional Singaporean dishes such as chicken rice, chili crab and kueh.

A quarter of Singaporean women have experienced sexual harassment

Half of sexual harassment incidents go unreported

Singapore's Most Admired

The Obamas remain Singapore’s most admired couple

Two in five Singaporeans support a sugar tax

Sugar considered more addictive than nicotine and alcohol

Welcome to Uniqlo

How the fashion retailer took over Singaporean wardrobes

Ad of the Month – Charles & Keith

Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...

A third of Singaporeans have experienced suicidal thoughts

One in ten young adults frequently engage in self-harm

The highs and lows of Huawei

U.S. restrictions hits Huawei’s brand health scores

Two in five Singaporeans unhappy with their weight

Young more likely to be on diets and dissatisfied

Negative buzz surrounding Honestbee affects reputation among Singaporeans

Corporate restructuring and operational setbacks sends brand health scores in decline.

Half of Singaporeans would be less likely to hire a candidate with a tattoo

Two in five have a negative impression of people with tattoos

Half of Singaporeans support anti-fake news Bill

Women more likely than men to support POFMA

Singaporean Airlines is the brand Singaporeans would be proudest to work for

Singapore Airlines is the brand that Singaporeans would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...

A third of Singaporeans believe their jobs are at risk from robots

Seven in ten believe the rise of robots and automation will lead to a loss of jobs in the wider economy

Two in five Singaporeans want more internet regulation

Opinions on internet regulation differ amongst gender and age groups

One in six Singaporeans believe e-sports should be part of the Olympics

Perceptions surrounding e-sports varies largely amongst old and young

They’re lovin’ it: Singaporeans take a positive view of McDonalds’ menu additions

Introduction of limited edition menu sends brand health soaring

Changi Airport poised for launch of Jewel

Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz

MRT’s customer satisfaction is rising – but it’s still not fully recovered

Following a difficult period, MRT is back on track with consumer satisfaction on the rise.

Most Singaporeans own credit cards but few are in debt

Singaporeans are avid credit card users – with almost three-quarters paying with them at least once a week

Quarter of Singaporeans almost never leave work on time

Six in ten admit to staying back late just to “show face”

Singapore Airlines best perceived brand by women

Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...

Singaporean public’s view of GOJEK picks up quickly

YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch

Singaporeans split on same-sex civil partnerships

One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...

A third of Singaporeans will be celebrating Valentine’s Day

But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day

Scoot’s problems cause brand turbulence

By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific

Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings

YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...

One in four Singaporeans have faced racial discrimination when renting property

Singaporeans split on the issue of race in renting.

A quarter of Singaporeans will play Secret Santa this Christmas

Best Secret Santa gift is something practical; women don’t appreciate gag gifts

Four in ten Singaporeans not getting enough sleep

Half of Singaporeans sleep with a ‘chou chou’

Netflix tops YouGov’s Singaporean brand advocacy rankings

Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.

Four out of ten Singaporeans support legalisation of medical marijuana

Stances on legalistion differ amongst genders, income groups and illnesses.

StarHub’s corporate woes deflate its Buzz score

Following news of restructuring, consumers are buzzing with negative comments.

Two out of three Singaporeans believe in ghosts

YouGov research into Singaporeans’ views on spirits and superstition.

McDonald’s the most positively talked about brand amongst Singaporean millennials

The most popular brands among 18-34 year-olds.

What Singaporeans think about Social Media Influencers

In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...

Six in ten Singaporeans think Crazy Rich Asians constitutes ‘cultural appropriation’

However, four in five think the film will boost tourism in the country and region.

Singapore Airlines is the most positively perceived brand in Singapore

Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...

Half of Singaporeans think Trump/Kim summit will be good for Singapore

Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage

April's Ad of the month – Singapore: Huawei

This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...

60% of social media users would let brands sponsor their photos

YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

56% of Singaporeans believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

A quarter of Singaporean consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

A third of Singaporeans have used internet dating

43% of millennials have used an internet dating service or app at some point – while Tinder is the best known and one of ...

Millennials feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

7 in 10 Singaporeans believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

77% of women in Singapore who have suffered from period pain say it has affected their ability to wo

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

September’s most successful ad – Apple iPhone

This month, Apple iPhone is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert ...

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Incoming Topshop CEO faces strong competition at home, online, and abroad

As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...

August’s most successful advertiser – Amazon

This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whether someone has seen an ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational