YouGov | See Results

Almost one in ten Singaporeans have taken on more debt to cover expenses

The majority will cut back on non-essential spending

YouGov launches Global Fan Profiles – the most complete data in esports

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the ...

Tech brands dominate YouGov APAC’s Best Buzz Rankings 2020

The top ten most positively talked about brands across twelve APAC markets

Best Buzz Rankings 2020 Singapore

The brands in YouGov Best Buzz Rankings 2020 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the ...

Half of Singaporeans think there should be stricter measurements this CNY

A quarter do not intend to celebrate this year

International study: How many people will take the COVID vaccine?

Thais, Britons and Danes are the most willing to take the vaccine

One in ten Singaporeans see romantic relationships strain since pandemic

Over half see their mental health decline

Singaporeans most likely to cite official restrictions as their reason for not travelling

The data, collected by YouGov’s Global Travel Profiles tool from across 25 countries, shows that two thirds (67%) of Singaporeans say that the current ...

Singaporeans divided on decision to re-open nightclubs

Four in five believe that keeping citizens safe during pandemic more important that nightlife activities

In spite of scrapped plans, one in seven Singaporeans are keen on a ‘flight to nowhere’

SIA preferred airline amongst Singaporeans for both short and long haul flights

YouGov Best Brands 2020 Singapore

The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking ...

Singapore Airlines tops YouGov Best Brands list again, in spite of COVID travel restrictions

E-commerce and hygiene brands show biggest improvement in 2020

Thailand has the most gamers in ASEAN, PS4 console of choice

Philippines highest number of gamers over the age of 55

Half of Singaporean gamers gaming more in a COVID world

Stress relief and killing time cited as top two reasons to game

Who do people in APAC want to win the US presidential election?

Taiwanese people are the biggest fans of Donald Trump but in every other market surveyed Joe Biden is favoured.

Singapore’s Most Admired

Prime Minister Lee Hsien Loong moves up four spots, and is now the fourth most admired man in Singapore

World’s most admired 2020

The Obamas are the world’s most admired man and woman

A quarter of Singaporean employees are experiencing job insecurity

Seven in ten believe it will be hard to find another job in the face of unemployment

Thais most likely to have tested for COVID-19 in ASEAN

Filipinos most likely to be staying home

Sexual misconduct / abuse top reason to ‘cancel’ someone according to Singaporeans

Almost two thirds agree that cancel culture keeps accountability

A quarter of Singaporeans distrust media reporting on COVID-19

Those who trust media most likely to watch Channel News Asia

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.

Cost of living top concern for Singaporean voters

Most important quality in a candidate is integrity, followed by passion to serve

Singaporeans least likely in ASEAN to return to office soon

Filipinos most likely to be staying home

YouGov Ad of the Month – Singapore : Lazada

This month, e-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness over the past month.

Singaporeans prefer “socially responsible” brands during pandemic

Majority much more likely to purchase from brands with strong social conscience

Singaporeans divided on tracking token

Almost half trust the government with their private data

Majority worry whether online news is true

YouGov and the Reuters Institute for the Study of Journalism have released their 2020 report.

International COVID-19 tracker update: 1 June

Latest round-up of YouGov’s coronavirus survey results

Malaysians least likely to avoid going out, Singaporeans least likely to wear facemasks

YouGov / Imperial College London study looks at COVID-19 preventative measures across six ASEAN nations

Two thirds of Singaporeans believe government is doing enough for migrant workers

Majority agree migrant workers living conditions need to be more strictly regulated

Four in five Singaporeans prefer an isolation buddy

Although about half in isolation with their parents would rather isolate with someone

YouGov/Imperial College study examines how well public in 13 countries are responding to COVID-19

Study looks at self-isolating behaviour and other actions people across the globe are taking to protect themselves and others

COVID-19: How YouGov’s partnership with Imperial College London is helping to combat the pandemic

YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response ...

International COVID-19 tracker update: 11 April

Latest round-up of YouGov’s coronavirus survey results

YouGov’s data on COVID-19

With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...

International COVID-19 tracker update: 27 Mar

YouGov looks at attitudes and behaviour across 25 markets

The top ten brands COVID-19 worriers are buying from

Delivery services, fast food and personal hygiene brands fare well

Half of Singaporeans trust virtual influencers less than human ones

A third have no trust in influencers altogether

How do attitudes to coronavirus differ across the world?

Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat

The future is flexitarian

Why it might be in QSR brands best interest to start providing more plant-based options

Singaporeans buzzing about local brands on YouGov’s annual Rankings

Singapore Airlines tops the list for the fifth year in a row

Three in five of Singaporeans afraid of contracting the Wuhan coronavirus

Two in five believe that all Chinese travellers in Singapore be quarantined

Growing potential for plus-sized clothing

One in five Singaporeans wear a size XL or larger

Singapore’s most recommended brands

Netflix has the strongest brand advocates amongst Singaporean consumers, second year in a row

Majority of Singaporeans do not understand the gender pay gap

Men and women have differing views on closing the gap

Half of Singaporeans think domestic helpers should be paid less than SGD 600 a month

Majority describe quality of life for domestic helpers in Singapore as average or above average

APAC Advertising Industry Study

YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...

Singaporeans’ greatest fears revealed

Drowning, death, fire and heights at the top of the phobia list

Grab the most positively talked about brand amongst Singaporean young adults

The best discussed brands amongst Singaporeans aged 18 to 34.

Two in five Singaporeans want PMDs banned

Electric scooters ranked as most dangerous mode of transport

Half of Singaporeans work in jobs unrelated to their degrees

One in seven unwilling to hire someone without a university degree

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

Singaporean parents split on corporal punishment in schools

Eight in ten use corporal punishment on their own children

Why Jollibee’s acquisition of CBTL might help boost sales

A brand analysis of CBTL and its Singaporean customers

One in ten Singaporeans think they are going to hell

Over half believe in some form of life after death

Classic Singaporean cuisine ranked by Singaporeans

YouGov polls the public on 50 traditional Singaporean dishes such as chicken rice, chili crab and kueh.

A quarter of Singaporean women have experienced sexual harassment

Half of sexual harassment incidents go unreported

Singapore's Most Admired

The Obamas remain Singapore’s most admired couple

Two in five Singaporeans support a sugar tax

Sugar considered more addictive than nicotine and alcohol

Welcome to Uniqlo

How the fashion retailer took over Singaporean wardrobes

Ad of the Month – Charles & Keith

Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...

A third of Singaporeans have experienced suicidal thoughts

One in ten young adults frequently engage in self-harm

The highs and lows of Huawei

U.S. restrictions hits Huawei’s brand health scores

Two in five Singaporeans unhappy with their weight

Young more likely to be on diets and dissatisfied

Negative buzz surrounding Honestbee affects reputation among Singaporeans

Corporate restructuring and operational setbacks sends brand health scores in decline.

APAC Snacking Industry Study

Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...

Half of Singaporeans would be less likely to hire a candidate with a tattoo

Two in five have a negative impression of people with tattoos

Half of Singaporeans support anti-fake news Bill

Women more likely than men to support POFMA

Singaporean Airlines is the brand Singaporeans would be proudest to work for

Singapore Airlines is the brand that Singaporeans would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...

A third of Singaporeans believe their jobs are at risk from robots

Seven in ten believe the rise of robots and automation will lead to a loss of jobs in the wider economy

Two in five Singaporeans want more internet regulation

Opinions on internet regulation differ amongst gender and age groups

APAC Fitness and Health Industry Study

It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...

One in six Singaporeans believe e-sports should be part of the Olympics

Perceptions surrounding e-sports varies largely amongst old and young

They’re lovin’ it: Singaporeans take a positive view of McDonalds’ menu additions

Introduction of limited edition menu sends brand health soaring

Changi Airport poised for launch of Jewel

Two weeks before launch of Jewel, the airport’s brand has seen an increase in buzz

MRT’s customer satisfaction is rising – but it’s still not fully recovered

Following a difficult period, MRT is back on track with consumer satisfaction on the rise.

Most Singaporeans own credit cards but few are in debt

Singaporeans are avid credit card users – with almost three-quarters paying with them at least once a week

Quarter of Singaporeans almost never leave work on time

Six in ten admit to staying back late just to “show face”

Singapore Airlines best perceived brand by women

Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...

Singaporean public’s view of GOJEK picks up quickly

YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch

Singaporeans split on same-sex civil partnerships

One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...

A third of Singaporeans will be celebrating Valentine’s Day

But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day

Scoot’s problems cause brand turbulence

By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific

Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings

YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...

One in four Singaporeans have faced racial discrimination when renting property

Singaporeans split on the issue of race in renting.

A quarter of Singaporeans will play Secret Santa this Christmas

Best Secret Santa gift is something practical; women don’t appreciate gag gifts

Four in ten Singaporeans not getting enough sleep

Half of Singaporeans sleep with a ‘chou chou’

Netflix tops YouGov’s Singaporean brand advocacy rankings

Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.

Four out of ten Singaporeans support legalisation of medical marijuana

Stances on legalistion differ amongst genders, income groups and illnesses.

StarHub’s corporate woes deflate its Buzz score

Following news of restructuring, consumers are buzzing with negative comments.

Two out of three Singaporeans believe in ghosts

YouGov research into Singaporeans’ views on spirits and superstition.

McDonald’s the most positively talked about brand amongst Singaporean millennials

The most popular brands among 18-34 year-olds.

What Singaporeans think about Social Media Influencers

In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...

Six in ten Singaporeans think Crazy Rich Asians constitutes ‘cultural appropriation’

However, four in five think the film will boost tourism in the country and region.

Singapore Airlines is the most positively perceived brand in Singapore

Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...

Half of Singaporeans think Trump/Kim summit will be good for Singapore

Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage

April's Ad of the month – Singapore: Huawei

This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...

Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...