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SMRT’s customer satisfaction is rising – but it’s still not fully recovered

Following a difficult period, SMRT is back on track with consumer satisfaction on the rise.

Quarter of Singaporeans almost never leave work on time

Six in ten admit to staying back late just to “show face”
Singapore Airlines best perceived brand by women

Singapore Airlines has topped YouGov’s latest women’s brand rankings. YouGov Plan & Track data ranks the brands that have left the most positive impression ...
Singaporean public’s view of GOJEK picks up quickly

YouGov BrandIndex data shows that the ride-hailing app has made strong progress since November launch
Singaporeans split on same-sex civil partnerships

One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...
A third of Singaporeans will be celebrating Valentine’s Day

But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day
Scoot’s problems cause brand turbulence

By Ervin Ha, YouGov’s Head of Data Products, Asia Pacific
Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings

YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...
One in four Singaporeans have faced racial discrimination when renting property

Singaporeans split on the issue of race in renting.
A quarter of Singaporeans will play Secret Santa this Christmas

Best Secret Santa gift is something practical; women don’t appreciate gag gifts
Four in ten Singaporeans not getting enough sleep

Half of Singaporeans sleep with a ‘chou chou’
Netflix tops YouGov’s Singaporean brand advocacy rankings

Netflix has the strongest brand advocates among Singaporean consumers, new analysis from YouGov BrandIndex reveals.
Four out of ten Singaporeans support legalisation of medical marijuana

Stances on legalistion differ amongst genders, income groups and illnesses.
StarHub’s corporate woes deflate its Buzz score

Following news of restructuring, consumers are buzzing with negative comments.
Two out of three Singaporeans believe in ghosts

YouGov research into Singaporeans’ views on spirits and superstition.
McDonald’s the most positively talked about brand amongst Singaporean millennials

The most popular brands among 18-34 year-olds.
What Singaporeans think about Social Media Influencers

In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...
Six in ten Singaporeans think Crazy Rich Asians constitutes ‘cultural appropriation’

However, four in five think the film will boost tourism in the country and region.
Singapore Airlines is the most positively perceived brand in Singapore

Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
Half of Singaporeans think Trump/Kim summit will be good for Singapore

Many Singaporeans think hosting the historic meeting is a statement of Singapore’s stature on the world stage
April's Ad of the month – Singapore: Huawei

This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
60% of social media users would let brands sponsor their photos

YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways
No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
56% of Singaporeans believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...