Singapore Airlines tops YouGov’s 2022 Best Brand Rankings for fifth year running
YouGov’s latest rankings reveal the brands with the best brand health, according to residents
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Booking.com tops YouGov’s travel brand rankings in S’pore
YouGov’s latest rankings reveal the most considered brands among responsible travellers
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APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Responsible travellers in S’pore most want to travel to Japan: YouGov report
YouGov's latest travel rankings offer a benchmark for brands and destinations to evaluate their positions in the context of sustainable travel
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
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Four in ten Gen Zs use social media to plan a vacation
Recommendations from friends and family another top resource, although more popular among those above 25
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APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
