APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
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Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
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Singapore Advertiser of the Month: ComfortDelGro
Data from YouGov BrandIndex shows that awareness of ComfortDelGro's advertisements rose by over nine percentage points in May.
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Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
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Singapore Advertiser of the Month: SIA
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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What destinations do women in APAC want to visit for their next holiday?
Ladies in APAC are looking to visit these places for their next holiday: top destinations ranked
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YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...
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Is APAC’s travel outlook for 2022 still gloomy?
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
