Singapore Advertiser of the Month: ComfortDelGro
Data from YouGov BrandIndex shows that awareness of ComfortDelGro's advertisements rose by over nine percentage points in May.
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Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?
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Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
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Consumer trust in traditional versus digital-only banks in APAC
How large is the trust gap in different APAC markets and across different age groups?
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APAC Biggest Brand Movers – April 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Digital financial services: What are Singapore’s top concerns?
Here are Singaporeans' top concerns with using digital financial services, across different generations.
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Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
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What do Singapore’s consumers most consider when choosing a financial service provider?
Here are the top factors Singaporeans think about when choosing a financial service provider, across different generations
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Singapore Advertiser of the Month: SIA
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
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APAC Biggest Brand Movers – March 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
