How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Singapore Airlines tops YouGov’s 2022 Best Brand Rankings for fifth year running
YouGov’s latest rankings reveal the brands with the best brand health, according to residents
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Global Best Brand Rankings 2022: Singapore
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...
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What are Black Friday shoppers in S'pore looking to purchase? Personal care, electronics and apparel
When it comes to marketing, online ads hold highest recall among shoppers, followed by app notifications and ads
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How brand conscious are consumers in Southeast Asia?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
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Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
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APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Six in ten S’pore adults think the S’pore Grand Prix has had a positive impact on the country
Tourism and entertainment cited as the areas enjoying the most positive impact, while environment was said to have suffered the most
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
