Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 Singapore reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov Retail Rankings 2021 in Singapore: Fashion Retailers
In Singapore, retail brand UNIQLO leads the fashion retailer list this year with a score of 47.7. Adidas came in second with a score of 28.8. In third and fourth position were Nike and Marks & Spencer respectively scoring 27.6 and 21.2. Rounding out the top five Levi's scored 19.0.
YouGov Retail Rankings 2021 in Singapore: General Retail
In Singapore, FairPrice leads the general retail list this year with a score of 46.6. Sheng Siong comes in second with a score of 35.6. The third and fourth position are occupied by IKEA and Cold Storage, with the score of 34.4 and 28.9 respectively. Rounding out the top five DON DON DONKI scored 27.2.
YouGov Retail Top Improvers 2021 in Singapore: General Retail
Sheng Siong tops Singapoore's most improved general retail brand list this year, with a rise of +4.7 points. Giant Singapore comes in second with +2.8 points. DON DON DONKI chasing close behind in the third spot, with an increase of +2.5 points. The fourth place is taken by 7-Eleven (+1.9 points). Rounding out the top five improved list Prime Supermarket, with an increase of +1.9 points.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables
