- Report
APAC Biggest Brand Movers – March 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 days ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
about 1 month ago - Article
Singapore Airlines and Shangri- La top YouGov 2024 Women’s Rankings in the travel category
The rankings reveal the most positively perceived brands among female customers in Singapore
about 2 months ago - Article
What are Singaporeans’ top New Year Resolutions for 2024?
Here are Singapore’s top New Year Resolutions – and how they’ve changed from the year before, across genders and generations.
4 months ago - Article
APAC Biggest Brand Movers – November 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
APAC Biggest Brand Movers – October 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
5 months ago - Article
Hotel loyalty programs: What perks guests most want – free breakfast or room upgrades?
Research insights that all hotels should know about running successful customer loyalty reward programs
5 months ago - Article
Airline loyalty programs: What perks most attract Singaporeans & do they influence flight bookings?
Latest consumer analysis on what airlines should know about running successful customer loyalty reward programs
5 months ago - Article
Which payment methods are Singapore travellers most likely to use when travelling abroad?
How are Singaporeans most likely to pay when travelling internationally – are multicurrency e-wallets growing more popular?
6 months ago - Article
APAC Biggest Brand Movers – September 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
6 months ago - Article
Deliveroo and Gojek tie up: are the recent cross-platform deals exciting consumers?
Have their recent voucher campaigns raised Gojek customers’ consideration of Deliveroo – over Foodpanda & GrabFood?
6 months ago - Article
F1 Singapore Grand Prix 2023: what’s drawing race goers, which drivers & artistes are most popular?
What’s drawing some F1 fans to get tickets this year and others not to? And which F1 drivers and artistes are most popular?
8 months ago - Article
Singapore beats Japan in world passport rankings – with more passport power comes more travel plans?
What percentage of the world’s most powerful passport holders are planning to travel in the next 12 months?
9 months ago - Article
APAC Biggest Brand Movers – June 2023
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
9 months ago - Article
Is duty-free travel shopping set to recover in APAC?
As international travel recovers, how likely are we to see a rebound in duty-free shopping over the coming year?
12 months ago - Article
Thai residents are eager to celebrate Songkran this year, but worry about Covid19 persists
Travel to hometown or domestic locations is also likely during this period
about 1 year ago - Article
More than a quarter of Singapore affluents plan to take longer vacations in the next 12 months
YouGov's latest whitepaper reveals the travel habits and expectations of affluent travellers
about 1 year ago - Article
What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
about 1 year ago - Article
APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
about 1 year ago - Article
Singapore’s Most Talked-About Brands: December 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in December?
over 1 year ago