- Article
Singaporeans feel hopeful, confident about Lawrence Wong taking over as the PM of Singapore
Most people consider him competent, especially GenZ members of the population
4 days ago - Article
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
How has customer satisfaction and consumer consideration of ShopBack in Singapore changed since its BNPL service ended?
6 days ago - Report
APAC Biggest Brand Movers – March 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
12 days ago - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
24 days ago - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
about 1 month ago - Article
Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?
about 1 month ago - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
about 1 month ago - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
about 1 month ago - Article
What are the top sleep hacks people around the world use to get better rest?
What are the most popular sleep hacks that consumers in different markets globally use to get better rest?
about 2 months ago - Article
How long do most people sleep globally – and which regions feel most sleep deprived?
How many hours of sleep do most people get in a typical night – and how does this vary globally?
about 2 months ago - Article
Singaporeans back “Oppenheimer” to win 5 of 6 proposed Oscars categories
This includes Best Picture, with almost one in five backing the Nolan film to win
about 2 months ago - Article
Dettol and Uniqlo top YouGov 2024 Women’s Rankings in the Personal Care and Retail category
The rankings reveal the most positively perceived brands among female customers in Singapore
about 2 months ago - Article
Trust Bank and NTUC Income top YouGov 2024 Women’s Rankings in the Finance category
The rankings reveal the most positively perceived brands among female customers in Singapore
about 2 months ago - Article
Singapore Airlines and Shangri- La top YouGov 2024 Women’s Rankings in the travel category
The rankings reveal the most positively perceived brands among female customers in Singapore
about 2 months ago - Article
Not millennials but GenZ are the biggest fans of Taylor Swift in Singapore: YouGov
A fifth say they are all set to attend the Eras Tour in Singapore
2 months ago - Article
One in five Singaporeans would celebrate Valentine’s Day within a month of seeing someone
Almost three in ten intend to celebrate the festival of love this year
3 months ago - Article
Singapore’s Advertisers of the Month (January 2024)
Data from YouGov BrandIndex shows that awareness of Pocky’s ads rose by seven percentage points between December and January.
3 months ago - Article
What Singaporeans look out for in a romantic partner – and does this differ across dating apps?
Dating in Singapore: How much do qualities like physical attractiveness, similar lifestyle habits, common beliefs matter?
3 months ago - Article
Swiping left on dating apps: why are some singles in Singapore hesitant to try out online dating?
What’s holding back singles in Singapore – keen on finding their special one – from trying out dating apps?
3 months ago - Article
Match, Chat, Love: Examining the popularity and usage of dating apps in Singapore
What are Singapore’s most popular dating apps – do the kind of relationships users look for significantly vary between apps?
3 months ago