Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).
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Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?
From wills to LPAs, to insurance and endowment policies, how common is end-of-life planning in Singapore?
16 May 2024 - Article
Living Funerals: Have most Singaporeans heard about it and how many are open to having one?
How aware and comfortable are Singaporeans with living funerals: celebrating one’s life with loved ones before passing on?
16 May 2024 - Report
APAC Biggest Brand Movers – April 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
15 May 2024 - Article
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
How has customer satisfaction and consumer consideration of ShopBack in Singapore changed since its BNPL service ended?
22 Apr 2024 - Report
APAC Biggest Brand Movers – March 2024
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
16 Apr 2024 - Article
Health and Wellness in APAC: Which info sources do consumers most trust?
Where do consumers across different APAC markets turn to when looking for information to aid their health and wellbeing?
04 Apr 2024 - Article
Singapore Tourism Board launches 3D OOH campaign in 5 metropolises globally: has it made an impact?
What’s the level of awareness, positive buzz and consideration for Singapore as a travel destination following the campaign?
28 Mar 2024 - Article
Crypto comes to GrabPay: How common is cryptocurrency ownership in Singapore?
What proportion of Singapore residents own cryptocurrencies – and what media platforms do they turn to keep up with the news?
25 Mar 2024 - Article
APAC’s cost-of-living crisis: What products are consumers most likely to cut back spending on?
What are different generations of consumers likely to cut back spending on in the next 12 months if prices continue to rise?
19 Mar 2024 - Article
APAC’s cost-of-living crisis: How worried are consumers of inflation eroding their spending power?
How much have disposable incomes shrunk across various markets, and where are consumers most concerned about rising prices?
19 Mar 2024