In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...
Singapore Airlines again tops YouGov BrandIndex’s annual brand health rankings for Singapore. In a list featuring a large number of global brands, the carrier ...
Latest research from YouGov Omnibus shows you something you may not know about Singaporeans.
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its ...
Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
YouGov finds many Singaporeans would allow brands they like to use them for advertising in unusual and personal ways
New research from YouGov Omnibus shows just how rapidly media trends are shifting in the Asia-Pacific (APAC). In the past 12 months alone, 42% ...
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...