APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
-
Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
-
Four in ten Gen Zs use social media to plan a vacation
Recommendations from friends and family another top resource, although more popular among those above 25
-
APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
-
Gen Zs in Singapore second most likely globally to hunt for sustainable travel offers
YouGov’s latest report sets out to understand what Gen Zs want from travel, and the best ways to engage with these travellers of tomorrow
-
Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
-
Singapore Advertiser of the Month: ComfortDelGro
Data from YouGov BrandIndex shows that awareness of ComfortDelGro's advertisements rose by over nine percentage points in May.
-
Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
-
Singapore Advertiser of the Month: SIA
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
-
How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
