Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
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Twitter members in S’pore mostly unaffected by acquisition by Musk, although a quarter are surprised
Some hold worries that the potential removal of moderation could develop it into a platform for hate speech and misinformation
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APAC Biggest Brand Movers – March 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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Adoption of cryptocurrency set to rise among young Singapore residents, YouGov study
While those aged 25 to 34 will be the largest transactors, the biggest boost in activity will be seen in those aged 35 to ...
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Can online shopping benefit from celebrity endorsements?
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
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Samsung is Advertiser of the Month in both Australia and Singapore
Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.
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GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
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Young consumers to drive streaming in Singapore, with two in five claiming to increase consumption
Traditional media still retains a steady stronghold, particularly among those between the ages of 45 and 54
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Shopee tops YouGov’s Best Buzz Rankings 2021 in Singapore
Latest rankings dominated by local brands, with technology and retail being the most-represented sectors
