Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore
How interested are consumers in entering the metaverse – and what are they most keen on doing there?
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Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore
How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?
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How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Global Best Brand Rankings 2022: Singapore
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the ...
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Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
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APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Singapore Airlines tops YouGov’s Recommend Rankings 2022
YouGov’s latest rankings reveal the brands consumers were most likely to recommend to a friend or colleague
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
