APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Singapore Airlines tops YouGov’s Recommend Rankings 2022
YouGov’s latest rankings reveal the brands consumers were most likely to recommend to a friend or colleague
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
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StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?
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Singapore Advertiser of the Month: Amazon Prime
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
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Four in ten Gen Zs use social media to plan a vacation
Recommendations from friends and family another top resource, although more popular among those above 25
