What distinguishes online-first shoppers from the average consumer in APAC?
What traits do online-first shoppers in APAC share?
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Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?
Here’s how data privacy concerns in APAC vary across generations and markets – and influence consumer electronics purchases.
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APAC Biggest Brand Movers – December 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Minding the metaverse: Part 4 – Pull and push factors for consumers in Singapore
What are the top factors that encourage and deter consumers in Australia and Singapore from entering the metaverse?
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Minding the metaverse: Part 2 – Interest and potential usage in Australia and Singapore
How interested are consumers in entering the metaverse – and what are they most keen on doing there?
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Minding the metaverse: Part 1 – Consumer awareness and perception in Australia and Singapore
How do awareness and perceptions of the metaverse – and associated brands – vary among Australia and Singapore consumers?
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Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
