Interest in women’s sport in S’pore below global average
YouGov’s new report explores attitudes and behaviours of socially responsible sports fans and reveals what it means for marketers
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Four in ten S’pore millennials say they would live in athleisure if they could
Millennials also more likely than the general population to wear the product category outside of workout settings
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More than a third of Singapore residents think Thailand will top the SEA Games medal tally
When it comes to sporting interest, residents are most keen on following aquatics, badminton, and table tennis
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Mums in S'pore more likely to wear athleisure than the overall female population
They are also more likely to consider functionality and brand name in their purchase decision
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GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
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YouGov Best Buzz Rankings 2021 Singapore
YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...
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APAC Biggest Brand Movers - December 2021
YouGov releases its first Biggest Brand Movers for APAC markets.
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Global: Which industries are best suited for sports sponsorship?
A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.
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Best Brand Rankings 2021 Singapore
YouGov analysis reveals Singapore Airlines as the best ranked brand amongst consumers in Singapore.
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APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
