Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
-
S’pore adults intend to always mask up on private transport and at airports
Despite lifting of mandate, people are still uncomfortable without masks in certain places
-
What do Singaporeans intend to do this National Day? Watch the parade online and stay home
One in three also say Singaporeans are becoming less patriotic
-
Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
-
Do people in S’pore see Father’s Day as a “proper” special occasion, or is it too commercialised?
Latest data indicates that residents are almost equally split between being fans and sceptics of the occasion
-
Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?
-
Relationships in S'pore: How long you should wait before saying “I love you”, buying a home & more
A new YouGov survey asked 1,057 Singapore residents about the ideal timeline for taking those important steps
-
Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
-
How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
-
Six in ten Singapore residents say the pandemic has adversely impacted mental health
Among the 17 markets surveyed, Singapore accounted for the biggest year-on-year increase in the proportion of people who experienced this negative impact
