Singapore’s Most Talked-About Brands: July 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
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Singapore Advertiser of the Month: Amazon Prime
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
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APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?
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Do eco-labels influence the purchase decisions of consumers in Singapore?
Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?
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Eco-labels in Singapore: How aware are consumers of these green certification marks?
How well do consumers in Singapore recognise various eco-labels?
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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Can online shopping benefit from celebrity endorsements?
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
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OCBC phishing scam: Have “goodwill payouts” been enough to restore bank’s brand?
See how public perception towards OCBC has changed after recent actions by the bank to reimburse all victims of December’s phishing scam in full.
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Welcome to Uniqlo
How the fashion retailer took over Singaporean wardrobes
