Reports (APAC)

APAC Advertising Industry Study

APAC Advertising Industry Study

YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a better decision on their advertising spends.

  • APAC Snacking Industry Study

    Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...

  • APAC Fitness and Health Industry Study

    It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...

  • APAC Beauty Industry Study

    The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...

  • APAC Dining Industry Study

    Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...

  • APAC Fashion Industry Study

    The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience brought by new technologies ...

  • APAC eCommerce Industry Study

    The emerge of the internet and mobile devices has transformed the old shopping habits. People can purchase anytime and anywhere nowadays. Products across the ...