APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
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Singaporeans split on same-sex civil partnerships
One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...
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Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings
YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...
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One in four Singaporeans have faced racial discrimination when renting property
Singaporeans split on the issue of race in renting.
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A quarter of Singaporeans will play Secret Santa this Christmas
Best Secret Santa gift is something practical; women don’t appreciate gag gifts
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APAC Beauty Industry Study
The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...
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Four in ten Singaporeans not getting enough sleep
Half of Singaporeans sleep with a ‘chou chou’
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APAC Dining Industry Study
Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...
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Two out of three Singaporeans believe in ghosts
YouGov research into Singaporeans’ views on spirits and superstition.
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APAC Fashion Industry Study
The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience brought by new technologies ...
