World’s most admired 2020
The Obamas are the world’s most admired man and woman
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APAC Advertising Industry Study
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
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APAC Snacking Industry Study
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
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APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
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Singaporeans split on same-sex civil partnerships
One in three are in support it while four in ten oppose, with stances on the issue differing amongst age groups, education level and ...
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Singapore Airlines tops YouGov’s annual BrandIndex Buzz Rankings
YouGov’s annual BrandIndex Buzz ranking is dominated by Singaporean brands, with national carrier Singapore Airlines taking the top spot for the fourth year in ...
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One in four Singaporeans have faced racial discrimination when renting property
Singaporeans split on the issue of race in renting.
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A quarter of Singaporeans will play Secret Santa this Christmas
Best Secret Santa gift is something practical; women don’t appreciate gag gifts
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APAC Beauty Industry Study
The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...
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Four in ten Singaporeans not getting enough sleep
Half of Singaporeans sleep with a ‘chou chou’
