What are APAC’s top New Year Resolutions for 2023?
In 2023, this is what denizens of APAC most want to achieve.
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How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
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World’s most admired 2020
The Obamas are the world’s most admired man and woman
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APAC Advertising Industry Study
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
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APAC Snacking Industry Study
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
