How are consumers in APAC discovering new brands?
Here are the most common channels through which consumers in APAC are learning about new brands.
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
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How likely are consumers in Singapore and Australia to embrace the metaverse?
How open are consumers to entering into a 3D virtual world to socialise, work, and shop?
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GST hike: F&B, clothing and apparel businesses most likely to see cutback in consumer spending
Find out what Gen Z, Millennials, Gen X and Baby Boomers are most likely to spend less on after the GST hike
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World’s most admired 2020
The Obamas are the world’s most admired man and woman
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APAC Advertising Industry Study
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
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APAC Snacking Industry Study
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
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APAC Fitness and Health Industry Study
It’s clear people have grown more conscious about their health in general. This growing awareness of healthy living has created huge opportunities for fitness ...
