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Profiles

What impact has the OCBC phishing scam had on the bank’s brand?

What impact has the OCBC phishing scam had on the bank’s brand?

See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.

  • Ad of the Month – Charles & Keith

    Ad of the Month – Charles & Keith

    Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...

  • The highs and lows of Huawei

    The highs and lows of Huawei

    U.S. restrictions hits Huawei’s brand health scores

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