How brand conscious are consumers in Southeast Asia?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
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Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
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Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
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Can online shopping benefit from celebrity endorsements?
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
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Is APAC’s travel outlook for 2022 still gloomy?
Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
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What impact has the OCBC phishing scam had on the bank’s brand?
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
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Ad of the Month – Charles & Keith
Home-grown fashion retailer Charles & Keith is the brand that achieved the biggest rise in Ad Awareness this month, according to YouGov Plan & ...
