APAC Advertising Industry Study
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
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What Singaporeans think about Social Media Influencers
In partnership with PRCA SEA, YouGov carried out a survey in August 2018 to investigate what Singaporeans think about Social Media Influencers. According to ...
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Six in ten Singaporeans think Crazy Rich Asians constitutes ‘cultural appropriation’
However, four in five think the film will boost tourism in the country and region.
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Oscars nominations influence just 12% of cinemagoers
It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...
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Media and Entertainment
How do people in asian countries entertain themselves? 8 out of 10 respondents in Singapore, China and Hong Kong intend to see a movie ...
