Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
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Just how popular is anime in Singapore – and related merchandise and events?
What’s the proportion of anime watchers who buy anime merchandise, visit anime-themed business establishments and events?
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Can online shopping benefit from celebrity endorsements?
Can celebrity endorsements help promote e-commerce activity among consumers in Singapore?
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APAC Advertising Industry Study
YouGov investigates how consumers perceive the different types of advertising in the digital era with an aim to help marketing professionals to make a ...
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Oscars nominations influence just 12% of cinemagoers
It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...
