What impact has the OCBC phishing scam had on the bank’s brand?
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
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APAC Snacking Industry Study
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
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APAC Beauty Industry Study
The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...
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APAC Dining Industry Study
Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...
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APAC Fashion Industry Study
The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience brought by new technologies ...
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APAC eCommerce Industry Study
The emerge of the internet and mobile devices has transformed the old shopping habits. People can purchase anytime and anywhere nowadays. Products across the ...
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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56% of Singaporeans believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 88% of Singaporeans think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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A quarter of Singaporean consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore
