Singapore Advertiser of the Month: ComfortDelGro
Data from YouGov BrandIndex shows that awareness of ComfortDelGro's advertisements rose by over nine percentage points in May.
-
Global: Most consumers want to eat local food – but how do climate change beliefs affect appetites?
In which markets do consumers most and least prefer buying food produced in their own country?
-
Japan reopens to holidaymakers: Who in Singapore is most likely to visit and where to advertise?
Explore Japan travel sentiments across different age groups in Singapore and the best media channels to advertise in.
-
APAC Biggest Brand Movers – April 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
-
Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
-
What do Singapore’s consumers most consider when choosing a financial service provider?
Here are the top factors Singaporeans think about when choosing a financial service provider, across different generations
-
Singapore Advertiser of the Month: SIA
Data from YouGov BrandIndex shows that awareness of Singapore Airlines' advertisements rose by almost twelve percentage points in April.
-
APAC Biggest Brand Movers – March 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
-
Do eco-labels influence the purchase decisions of consumers in Singapore?
Are consumers in Singapore keen to switch brands or pay more for eco-labelled products?
-
Eco-labels in Singapore: How aware are consumers of these green certification marks?
How well do consumers in Singapore recognise various eco-labels?
