Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
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Singapore’s Most Talked-About Brands: July 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
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StarHub TV: Has its English Premier League package boosted consumer interest in the brand?
StarHub TV: Has its English Premier League (EPL) package significantly boosted consumer interest in the brand?
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Singapore Advertiser of the Month: Amazon Prime
Data from YouGov BrandIndex shows that awareness of Amazon Prime's advertisements rose by over ten percentage points in June.
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APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
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Electric car ownership in Singapore: Which are the top brands and factors driving EV purchase?
What are the top reasons driving EV purchases in Singapore, and which car brands do EV owners have the best impression of?
