How brand conscious are consumers in Southeast Asia?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
How interested are consumers in health and fitness technologies across APAC?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?