Data from YouGov BrandIndex shows that awareness of Samsung's advertisements in both markets rose by more than 6 percentage points in February.
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Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.
See the top 10 brands that have registered statistically significant month-on-month upticks in consumer perception.
See how public perception towards OCBC has changed following the incident, and in response to its subsequent actions.
Consumers are becoming smarter with their food choices, and are increasingly concerned about healthy eating and good nutrition. In view of this, YouGov, an ...
The personal care industry has extended beyond the traditional female market. With more male consumers paying more attention to their appearance, it is crucial ...
Triggered by new technology, changing consumer habits and fierce competition, the dining industry has gone through a great deal of evolution in recent years. ...