How brand conscious are consumers in Southeast Asia?
To what extent do consumers in Southeast Asia make purchase decisions based on retail brand?
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Hong Kong & Singapore’s Advertisers of the Month: Sep 2022
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September.
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APAC Biggest Brand Movers – August 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Fitness tracking and smart wearables: understanding the health tech market in APAC
How interested are consumers in health and fitness technologies across APAC?
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Global: Which payment methods are travellers most likely to use on their next overseas trip?
Payment options while overseas: how do they vary in popularity among travellers from different markets worldwide?
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Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
Do celebrity endorsements and moral messaging matter when engaging consumers in Singapore?
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APAC Biggest Brand Movers – July 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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Grab cuts grace waiting time for commuters: Has consumer perception towards the brand changed?
How has Grab’s penalty charge for commuters who keep their drivers waiting for over three minutes impacted the brand?
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Singapore’s Most Talked-About Brands: July 2022
Which brands in Singapore saw the largest spike in consumers who are talking about them in July?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
